TARGET | What About Mkt

The Black Friday Is Quietly Taking Over and Here’s How to Keep Up

As the extended Black Friday season expands into a month-long phenomenon, brands scramble to balance discounts and results.

Instagram Turns Stories into an AI Studio

Instagram is folding generative AI directly into the Stories camera, letting anyone clean, restyle, or transform their visuals in seconds.

Netflix and Spotify are Bringing a Streaming Shift That Brands Can’t Ignore

Netflix will begin hosting a first wave of 16 Spotify and Ringer video podcasts in early 2026, starting in the U.S. and expanding globally later in the year.

The Browser Stops Browsing as GPT Introduces the Atlas Browser

A browser that can think and act is about to change where demand is captured and who gets paid, adding another challenge for Google.

How Adidas and Pokémon Plan to Turn Nostalgia into Revenue

Pokémon’s 30th-year adidas capsule, rumored for late 2026, hints at an anniversary strategy built on nostalgia and smart scarcity.

When Context Earns Trust, Who Really Captures Attention in Ads?

Audiences are warming to ads while marketers stumble on integration, and the gap is shaping who gets trusted attention in 2026.

WBD Weighs a Sale as Hollywood’s Next Big Merger Test

A crown-jewel studio is in play, and Hollywood is about to find out how much scale is really worth.

Dove Rewrites Praise For Girls As A Global Brand Bet

One word at a time Dove wagers everyday praise can reshape confidence and brand loyalty.

How Loewe and On Built a Partnership That Actually Feels Authentic

Loewe and On turned a single sneaker drop into a co-designed platform, evolving from 2023 launches to a full wardrobe and new silhouette by 2025.

When the Promise is Flawless, The Ordinary Asks to See the Evidence

The Ordinary’s latest campaign dismantles beauty myths by exposing the empty science behind industry buzzwords and redefining beauty through proof, not promise.