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Apr 28, 2025

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3 min read

Chanel Struggled to Reach Younger Consumers. Kendrick Lamar Brought the Answer

In a bold move blending heritage with cultural relevance, Chanel partners with Kendrick Lamar for its Spring/Summer 2025 eyewear campaign. This collaboration signals more than celebrity endorsement; it marks a strategic evolution in how luxury speaks to a new generation.

By

Giovana B.

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