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Mar 24, 2025

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4 min read

Commercial Shake-Up Signals a New Era in Champions League

UEFA's decision to award global marketing rights for the Champions League to U.S.-based Relevent Sports from 2027 to 2033 marks a major strategic shift. This move signals a shift toward digital-first engagement, North American expansion, and a modernized sponsorship approach.
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Real Madrid wins the 2025 UEFA Champions League. Getty Images - March 23, 2025.

By

Giovana B.

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