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May 06, 2025

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3 min read

GoPro’s Youth Strategy Isn’t Just Cool—It’s Calculated

In April 2025, GoPro’s Grom Quest Challenge did more than spotlight five young action-sport prodigies—it offered a masterclass in modern brand strategy. By turning its audience into creators and champions, GoPro is building more than cameras; it’s shaping a culture of loyalty, authenticity, and lasting brand value.
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GoPro's 2025 Grom Quest Challenge campaign poster. GoPro's website – May 04, 2025.

By

Giovana B.

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