ENTERTAINMENTZ MEMBERS

|

Mar 20, 2025

|

3 min read

How Lego Continues to Thrive in a Struggling Toy Industry

Despite a global downturn in the toy industry, Lego has again outperformed its competitors, posting a 13% revenue increase in 2024, reaching 74.3 billion Danish kroner (approximately $10.82 billion).
2

By

Giovana B.

To access this article, become a WA member. Register

Find out the best WA Membership for you

Sign up to:

– Stay updated with daily marketing news;
– Access case studies, insights and trends;
– Sign up for essential email briefings;
– Explore topics that matter to your business.

FURTHER READING