TECHZ MEMBERS

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Mar 19, 2025

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3 min read

iPhone 16e: Apple’s Budget iPhone That Isn’t So Budget After All

Apple's introduction of the iPhone 16e signals a strategic shift in branding rather than just a new pricing model. Apple is redefining consumer perception of its lower-cost models by moving away from the "SE" moniker and integrating the device into the iPhone 16 lineup.

By

Giovana B.

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