STYLESPORTSZ MEMBERS

Apr 08, 2025

4 min read

More Than Performance, Adidas Reimagines the Sideline With “You Got This”

Adidas is reshaping sports culture with the next chapter of its global campaign, "You Got This," launched in February 2025. By addressing athletes' mental and emotional experiences, the brand shifts focus from performance pressure to the power of positive support—grounded in behavioral science and told through emotionally resonant stories.

Official Adidas "You Got This" campaign posters. Adidas’s website – April 06, 2025.

By

Giovana B.

To access this article, become a WA member. Register

Find out the best WA Membership for you

Sign up to:

– Stay updated with daily marketing news;
– Access case studies, insights and trends;
– Sign up for essential email briefings;
– Explore topics that matter to your business.