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Mar 18, 2025

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4 min read

Ray-Ban Needed a Bold Move to Remain Competitive. Enter A$AP Rocky.

Ray-Ban's decision to appoint A$AP Rocky as its first-ever Creative Director marks a significant shift for the legacy eyewear brand. By tapping into the rapper's undeniable influence in fashion and culture, Ray-Ban seeks to bridge its storied heritage with the evolving aesthetics of the luxury streetwear generation.

By

Giovana B.

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