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ADVERTISING TECH

Oct 09, 2025

3 min read

ADVERTISING TECH

Oct 09, 2025

3 min read

Duolingo’s Next Lesson is Advertising, and the Market is Listening

Inside Duolingo’s plan to turn lessons and streaks into a brand-safe ad platform that marketers can finally buy directly.

TECH

Oct 10, 2025

5 min read

FREE READING

ChatGPT Brings Apps Into the Chat, Redefining Search Again

ChatGPT’s in-chat apps collapse the funnel into a message, and every brand now competes inside the conversation.

ENTERTAINMENT STRATEGY

Oct 09, 2025

4 min read

FREE READING

Why Paramount Spent $150 Million to Buy a $20 Million Idea

Paramount’s purchase of The Free Press looks extravagant next to the startup’s revenue, raising the question of whether the creator media will restart the engine of legacy news.

STYLE

Oct 07, 2025

3 min read

FREE READING

Pets in Track Suits is a Fad or the Next Billion-Dollar Lifestyle Category?

Adidas is doubling down on China’s fast-growing “pet economy” with a Fall petwear line that mirrors its Originals features.

ADVERTISING SOCIAL MEDIA

Oct 02, 2025

4 min read

FREE READING

Privacy Has a Price and Meta Just Set It; Welcome to the Free Ads Version

Meta is introducing a low-cost ad-free option for Facebook and Instagram in the UK.

SOCIAL MEDIA TECH

Oct 01, 2025

3 min read

FREE READING

Imagine Buying Right Inside the Video? YouTube Just Made it Possible

YouTube is collapsing the gap between watching and buying, embedding checkout and AI-powered product tags directly into videos.

STRATEGY STYLE

Sep 30, 2025

3 min read

FREE READING

Zara Makes It Feel Like Home While Retail Behaves Like Media

Zara has opened “El Apartamento”, a staged home where fashion meets furniture, coffee, and culture.

SOCIAL MEDIA SPORTS

Sep 29, 2025

3 min read

FREE READING

Who’s Running the Market Now? Runners.

The new running boom is rewriting how sports brands plan drops, spend media, and build community

STYLE

Sep 25, 2025

3 min read

FREE READING

EXPIRED

No Tickets, Just Clues as Diesel Turns Milan Into a Runway

A citywide egg hunt gave Diesel the loudest voice on Milan’s opening night and a blueprint for public-first fashion.

STRATEGY STYLE

Sep 24, 2025

3 min read

FREE READING

EXPIRED

Between Performance and Aesthetics, Nike and Skims Choose Both

The new Nike and Skims brand bets that “performance shapewear” can turn fit-obsessed fans into athletes, giving Nike another shot in the women’s fashion market.

ADVERTISING ENTERTAINMENT

Sep 23, 2025

FREE READING

EXPIRED

Skate. Returned, Let Locals Film, And Now Pros are Racing to Keep Up

A skate classic returns with the cameras turned outward, asking the scene that guarded its legacy to help build what comes next.

TECH

Sep 22, 2025

4 min read

FREE READING

EXPIRED

Meta Glasses Launch Backlash and the Fix Must Beat the Meme

A bold debut wobbled in the spotlight; now Meta has days, not months, to prove these glasses are trustworthy, useful, and socially acceptable.

STRATEGY STYLE

Sep 19, 2025

3 min read

FREE READING

EXPIRED

Runway Hype and a $180 Bet; Jacquemus and Nike Revive the Moon Shoe

Jacquemus is reintroducing Nike’s first cult runner, the 1972 Moon Shoe, in three fashion-forward colorways and a $180 price that undercuts most high-fashion sneakers.

TECH

Oct 08, 2025

3 min read

Shopify Joins OpenAI, And Now Your Next Buy Might Start With “Hey Chat”

OpenAI is transforming ChatGPT into a shoppable interface, merging discovery and purchase into a single conversation.

ENTERTAINMENT SOCIAL MEDIA

Oct 08, 2025

4 min read

Musk vs Netflix Moves the Market More Than the Needle

Elon Musk’s call to cancel Netflix unleashed a cultural storm that quickly reached Wall Street.

FOOD & DRINK STYLE

Oct 07, 2025

4 min read

When Fashion Walks Into the Whisky Vault, the Combo Might Surprise

Inside Harrods, Johnnie Walker and Olivier Rousteing turn whisky into couture and an engine for holiday demand.

ADVERTISING TECH

Oct 06, 2025

4 min read

Meta Moves Closer to Self-Driving AdsNews Articles

Meta’s new AI agents promise a hands-off ad engine that meets customers in chat and escorts them to checkout in one seamless flow.

ENTERTAINMENT SPORTS

Oct 03, 2025

5 min read

Adidas Makes the 2026 World Cup Ball Became the Message

Adidas is unveiling Trionda, the 2026 World Cup ball, with a spectacle-first playbook that turns product heritage into pop culture.

SPORTS STYLE

Oct 02, 2025

4 min read

When Athletes Dress Up, the Deals Get Real; But Who’s Really Winning?

Fashion and sport have fused into a single growth engine, but the scoreboard is deeper than the hype.

STYLE

Oct 01, 2025

3 min read

A Premiere Instead of a Runway? Gucci Says Yes

Gucci opened Milan Fashion Week by swapping the runway for a red-carpet movie premiere, unveiling a short film that doubled as the season’s master ad.

ADVERTISING TECH

Sep 29, 2025

3 min read

OpenAI Edges Toward an Ad Engine; How Close is the Switch

A new growth engineering push suggests the Open AI company is building internal tools for campaign management, attribution, and experimentation.

ADVERTISING SOCIAL MEDIA

Sep 26, 2025

4 min read

Meta Ads Finally Allowed Advertisers to Track the Instagram Followers

Meta is rolling out an “Instagram follows” metric inside Ads Manager, finally putting a price tag on audience growth.

STRATEGY STYLE

Sep 25, 2025

3 min read

A $6 Billion Chill Turns Pop Mart’s Hype Story Into an Execution Test

Pop Mart’s Labubu juggernaut is cooling in mainland China, erasing roughly $6 billion in market value.

ADVERTISING ENTERTAINMENT

Sep 23, 2025

4 min read

Beer Finds Its Close-Up as AB InBev and Netflix Strike a Global Pact

AB InBev and Netflix have inked a multi-year global partnership that turns streaming nights into beer occasions.

ADVERTISING TECH

Sep 22, 2025

4 min read

The Amazon Gate is Open, and the Rules of the Game Changed

Amazon’s decision to make Amazon Marketing Cloud broadly accessible might come with a structural shift in retail media.

OCTOBER, 2025

2026 Social Media Outlook and the $2.5 Trillion Revolution

Social platforms are racing toward six billion users, but the real story is how shopping moves inside the feed and changes retail forever.

SEPTEMBER, 2025

Generative AI Growth and Adoption through 2030

The What About Mkt team analyzed how GenAI usage evolves through 2030 across Text, Code, Images, Video, and more. Find out where adoption peaks and which formats surge next to elevate your content strategy. Upgrade to Premium to access the full data.

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