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STRATEGY

Oct 28, 2025

4 min read

STRATEGY

Oct 28, 2025

4 min read

Netflix and Spotify are Bringing a Streaming Shift That Brands Can’t Ignore

Netflix will begin hosting a first wave of 16 Spotify and Ringer video podcasts in early 2026, starting in the U.S. and expanding globally later in the year.

CREATIVITY

Mar 12, 2026

3 min read

FREE READING

Vans Celebrates 60 Years of Authentic With SZA in a New “Off the Wall” Campaign

A new Vans campaign brings together music, skate culture, and creative expression to reinterpret what it means to live “Off the Wall” today.

SOCIAL MEDIA

Mar 09, 2026

3 min read

FREE READING

The Long, Slow Death of Sponsored Content

As creators gain influence and audiences become more skeptical of scripted promotions, influencer marketing is shifting toward deeper, more collaborative relationships between brands and creators.

TECH

Mar 04, 2026

4 min read

FREE READING

The AI Updates Redefining the Creative Economy

A wave of AI launches is transforming how products are built, how content is created, and ultimately how marketing itself will operate.

BUSINESS

Feb 26, 2026

4 min read

FREE READING

EXPIRED

Why CMOs Are Shifting Focus From Brand Awareness to Revenue Growth

As economic unease and AI ambition converge, marketing leaders are being judged less by cultural resonance and more by revenue contribution.

BUSINESS STRATEGY

Feb 25, 2026

4 min read

FREE READING

EXPIRED

How Dior and Chanel Are Winning Back Aspirational Shoppers

Dior and Chanel are recalibrating their strategy, proving that in luxury, perception of value can matter even more than the number on the price tag.

ADVERTISING

Feb 24, 2026

3 min read

FREE READING

EXPIRED

Inside the Biggest Advertising Moments From the Winter Olympics 2026

NBCUniversal’s record-breaking sellout of Milano Cortina 2026 ad inventory is less about Olympic hype and more about structural change.

SOCIAL MEDIA

Feb 19, 2026

4 min read

FREE READING

EXPIRED

Instagram Is Giving Creators the Keys to Their Own Reach With Huge Updates

A sweeping set of updates reveals a platform moving beyond algorithmic unpredictability and toward a system where distribution can be tested, sequenced, and deliberately shaped.

SOCIAL MEDIA

Feb 17, 2026

3 min read

FREE READING

EXPIRED

YouTube Became the Internet’s Most Powerful Decision Maker

YouTube is now the most widely used platform in the United States, reaching 84 percent of adults and attracting more than 2 billion daily users worldwide.

BUSINESS STRATEGY

Feb 12, 2026

4 min read

FREE READING

EXPIRED

Adidas Bets on Bad Bunny and Turns Halftime Into a 20 Percent Surge

On the biggest night in American sports, adidas transformed a performance into a measurable shift in brand popularity.

CREATIVITY

Feb 11, 2026

3 min read

FREE READING

EXPIRED

Jacquemus Borrowed The Learning, and Duolingo Stepped Into Luxury

By merging Jacquemus’s minimalist fashion codes with Duolingo’s instantly recognizable learning interface, the two brands transformed pronunciation into participation.

STRATEGY

Feb 09, 2026

4 min read

FREE READING

EXPIRED

The Kind of Marketing That Doesn’t Sound Like Marketing

Influence once flowed from the top down; today, trust moves sideways, carried by people rather than campaigns.

STRATEGY

Feb 04, 2026

3 min read

FREE READING

EXPIRED

Justin Bieber Turns a Comeback Into a Brand Statement, Without You Even Noticing

What seemed like provocation onstage may have been a lesson in how modern brands are built in public.

ADVERTISING

Mar 13, 2026

4 min read

IKEA Is Turning the Feeling of Home Into Its Most Powerful Story

With a new emotionally driven campaign, IKEA highlights that the essence of home is not just the furniture, but the emotional comfort of coming back.

ADVERTISING CREATIVITY

Mar 11, 2026

4 min read

Ford Turns Formula 1 Into a Storytelling Engine

Ford’s comeback to Formula 1 arrives with a campaign that barely resembles traditional advertising. Instead of relying on speed, celebrity drivers, and high-octane spectacle.

SOCIAL MEDIA

Mar 11, 2026

4 min read

Why Brand Rivalries Are Taking Over Social Media

As social media favors boldness, brands are leveraging rivalry to capture attention, and audiences remain highly engaged.

TECH

Mar 10, 2026

4 min read

How Ad Agencies Turned Vibe Coding Into the New Battle for AI Visibility

As AI assistants redefine how people discover brands, agencies race to build tools for tracking which brands are mentioned—and which fade from view.

BUSINESS

Mar 10, 2026

3 min read

Apple’s $599 Bet on the Next Billion Users

With the iPhone 17e and MacBook Neo, Apple lowers its entry price to broaden its ecosystem’s reach.

ADVERTISING

Mar 09, 2026

4 min read

Netflix Is Using Amazon’s Shopping Data to Reinvent Streaming Ads

By integrating Amazon’s retail intelligence, Netflix aims to transform streaming into a channel where entertainment, commerce data, and performance marketing converge.

CREATIVITY

Mar 06, 2026

4 min read

Louis Vuitton Turns Easter Into a Sweet Status Symbol

A chocolate handbag inspired by Nicolas Ghesquière’s design reveals how luxury brands are transforming seasonal traditions into cultural storytelling.

STRATEGY

Mar 05, 2026

5 min read

Why Brands Should Stop Fighting Negative Reviews and Start Embracing Them

In a marketplace obsessed with flawless ratings, new research suggests that embracing criticism may be the most powerful signal of confidence a brand can send.

ADVERTISING BUSINESS

Mar 05, 2026

4 min read

With Netflix Out the Paramount and WBD Deal Might Redraw the TV Advertising

Netflix may have stepped away from the negotiating table, yet the race to reshape the future of television advertising is only intensifying.

STRATEGY

Mar 04, 2026

4 min read

F1, Apple, Netflix, And The Deal That Changes the Grid

An unexpected alliance between two streaming rivals hints at how the future of sports media may evolve beyond exclusivity toward collaborative ecosystems.

ADVERTISING TECH

Mar 03, 2026

4 min read

Meta Plans to Fully Automate Ad Creation With AI By the End of 2026

A new generation of artificial intelligence tools could soon allow brands to launch entire advertising campaigns with little more than a product image and a budget.

BUSINESS STRATEGY

Mar 03, 2026

4 min read

A Lot Is Happening Inside the Adidas Originals Superstar Universe

Through a cinematic campaign that unfolds like an evolving story, Adidas is reframing the Superstar as a cultural object rediscovered across music, sport, and fashion.

OCTOBER, 2025

2026 Social Media Outlook and the $2.5 Trillion Revolution

Social platforms are racing toward six billion users, but the real story is how shopping moves inside the feed and changes retail forever.

SEPTEMBER, 2025

Generative AI Growth and Adoption through 2030

The What About Mkt team analyzed how GenAI usage evolves through 2030 across Text, Code, Images, Video, and more. Find out where adoption peaks and which formats surge next to elevate your content strategy. Upgrade to Premium to access the full data.

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