ADVERTISINGTECHZ MEMBERS

|

Feb 10, 2025

|

3 min read

Amazon Boost Ad Spending in Elon Musk’s X: A Calculated Risk or a Smart Bet?

After scaling back due to content moderation concerns, Amazon started ramping up its ad spending on X, Elon Musk’s rebranded Twitter. This decision signals a turning point for Amazon’s marketing strategy and X’s advertising recovery.
amazon-em-ads-no-twitter.

By

Giovana B.

To access this article, become a WA member. Register

Find out the best WA Membership for you

Sign up to:

– Stay updated with daily marketing news;
– Access case studies, insights and trends;
– Sign up for essential email briefings;
– Explore topics that matter to your business.

FURTHER READING