Inside the Hype-Built World of Nike × Levi’s
In a year defined by strategic brand pairings and cultural nostalgia, the upcoming Nike × Levi’s collaboration might be a standout.
Would You Order a Protein Drink at Starbucks? The Chain Is Betting You Might
Starbucks is testing a protein-infused cold foam in a handful of U.S. stores, aiming to capture the growing demand for health-focused drinks.
Labubu Looks Strange, Costs a Fortune and Sells Out Fast; Here’s Why
Now fetching up to $7,000 per doll, Labubu exemplifies how scarcity, emotional branding, and social media can turn a collectible into a cultural and commercial force.
Adidas Puts Pets in the Spotlight, and the Hype Is Real in China
Adidas debuted a stylish pet capsule in China, tapping into Gen Z’s role in the booming luxury pet market.
TikTok Faces EU Crackdown Over Hidden Ad Practices
The EU is challenging TikTok over ad transparency violations, a case that could reshape how tech giants disclose ads in Europe.
Nike Is Back on Amazon After Five Years — Here’s What Changed
Nike is returning to Amazon, signaling a major shift in distribution strategy amid falling sales and rising tariffs.
Max Was a Mistake and HBO Knows It
Warner Bros. Discovery is rebranding “Max” back to HBO Max, focusing on legacy and trust amid fierce streaming competition.
Stretching the Brand or Growing Up? Airbnb Wants to Be More Than a Stay
Airbnb redefined itself by entering lifestyle services, aiming to become a daily-use cultural brand.
Google’s Antitrust Fight Puts Billions in Digital Ad Revenue at Risk
The U.S. Department of Justice’s move to break up Google’s ad empire signals major shifts ahead for digital marketing, data use, and competition.
Tariffs Won’t Kill Marketing Plans, But They Might Kill Sustainable Marketing
Brands committed to sustainable practices face a new test as global tariffs rise and economic volatility persists. While marketing budgets may survive the squeeze, sustainability narratives are undercut by increasing costs, disrupted supply chains, and shifting consumer priorities
Prada Bets Big on Versace; Can Italian Cool Outrun French Power?
In a slowing global market, Prada is betting on brand synergy, cultural power, and operational overhaul to outpace its French rivals and reshape the future of Italian luxury.
GoPro’s Youth Strategy Isn’t Just Cool—It’s Calculated
In April 2025, GoPro’s Grom Quest Challenge did more than spotlight five young action-sport prodigies—it offered a masterclass in modern brand strategy. By turning its audience into creators and champions, GoPro is building more than cameras; it’s shaping a culture of loyalty, authenticity, and lasting brand value.