The Campus Feed Looks like a Brand Campaign for a Reason
Brands are turning college life into a media network powered by student creators, athletes, and campus experiences.
Uber Eats Keeps the Joke Running, and the Results Coming
Uber Eats and Special U.S. are proving that the bravest move in advertising is staying put.
Open AI, Sora 2 and the Shift From Capture to Generation
OpenAI’s Sora 2 aims to build a social stage where every clip is synthetic and identity is programmable by consent.
Street Talk Becomes Ad Strategy, Because Nothing Sells Like a Real Reaction
An unscripted ad genre is turning sidewalks into studios as brands chase “real” reactions in a feed saturated by AI content.
Human Security Unveils Page Intelligence to Detect Bot Traffic in Real Time
HUMAN Security brings real-time, page-level ad-fraud detection to the instant between click and user interaction.
Halloween Goes High-Tech as Brands Turn Rituals into Real-Time Games
In the 2025 Halloween season, brands trade scares for spectacle, turning traditions into glowing, playful, and gamified experiences.
What People Really Post on TikTok and How Brands Should Play
A rare snapshot of every video posted on a random day reveals how TikTok actually works.
Advertisers Press Tech Giants for Ad Sales Clarity
Advertisers are pushing the digital ad industry to reveal how auctions actually set prices and pick winners.
ChatGPT Brings Apps Into the Chat, Redefining Search Again
ChatGPT’s in-chat apps collapse the funnel into a message, and every brand now competes inside the conversation.
Why Paramount Spent $150 Million to Buy a $20 Million Idea
Paramount’s purchase of The Free Press looks extravagant next to the startup’s revenue, raising the question of whether the creator media will restart the engine of legacy news.
Duolingo’s Next Lesson is Advertising, and the Market is Listening
Inside Duolingo’s plan to turn lessons and streaks into a brand-safe ad platform that marketers can finally buy directly.
Shopify Joins OpenAI, And Now Your Next Buy Might Start With “Hey Chat”
OpenAI is transforming ChatGPT into a shoppable interface, merging discovery and purchase into a single conversation.