Liquid Death and Garage Beer Turn Data Center Backlash Into a Song About Pee
Jason Kelce wants your urine shipped to a data center. The real story is how two challenger brands turned AI’s water problem into content people share.
Gap Rewrites Robyn’s Dancing on My Own to Sell Denim to Gen Z
Gap’s fall denim campaign has Malcolm Todd reworking Robyn’s “Dancing on My Own” with “Obsession” star Inde Navarrette. The clearest sign yet its music playbook is working.
Burger King Retook Second Place by Committing to One Idea
Burger King spent years winning trophies and losing customers. Then it stopped trying to be clever, and the sales followed.
Nike Turns Kobe Bryant’s Legacy Into Basketball’s Best-Selling Sneaker Line
Kobe Bryant last played in 2016. In 2025 his shoes outsold every active NBA star’s. Here is how Nike turned a tribute into a franchise.
Sephora Is Putting Another Retailer’s Name on Its Own Shelves
Sephora exited Korea in 2024. On August 20 it hands more than 500 US stores a Korean retailer’s curation, running under that retailer’s own name.
The Strategy That Took Over Coachella 2026
At Coachella 2026, brands like Revolve, Pacsun, Barbie, SKYLRK, and 818 Tequila turned capsule collections into powerful distribution tools.