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Breitling Makes Its NFL Play, Why Football and Why Now

Breitling’s first-of-its-kind partnership with the NFL transforms game-day passion into a year-round retail engine.

4 min read

ADVERTISING BUSINESS

How Brands Can Meet New Verification Rules

As lawmakers tighten age verification, the smartest AI-driven campaigns are rewriting the playbook before regulators do it for them.

5 min read

ADVERTISING TECH

Google Takes the Lead Over Apple in Phone AI

The Pixel 10 puts agent-style features in your pocket while Apple’s smarter Siri waits in the wings.

4 min read

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Glasgow Turns Into Spider-Man’s Stage as Marvel Bets on Organic Buzz

Marvel’s latest Spider-Man production transformed the streets of Glasgow into a live marketing arena.

3 min read

ADVERTISING TECH

Inside Amazon’s Billion-Dollar Ad Machine

Amazon's latest financial results hint at the future of advertising on shopping sites.

2 min read

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How a Denim Ad, an It Girl and a President Boosted American Eagle

American Eagle's recent Sydney Sweeney campaign, initially mired in controversy over its provocative messaging, took an unforeseen turn.

5 min read

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Why Old-School Celebrity Campaigns Are Making a Resounding Comeback

Amid flashy ads and complex stories, a surprising trend is rising of old school celebrity campaigns are making a strong comeback.

5 min read

ADVERTISING TECH

Agencies Must Evolve or Fade Away as Tech Giants Reshap Advertising

As tech giants like Meta, Google, and Amazon invest heavily in AI-driven advertising tools, traditional ad agencies face unprecedented challenges.

3 min read

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Jeep Rejoins Juventus in €69 Million Sponsorship Deal

The renewed alliance between Jeep and Juventus reflects a broader strategy at the intersection of sport, brand equity, and sustainable innovation.

3 min read

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Disney Bets on Nostalgia and Stitch Delivers a $341 Million Weekend Surprise

With Lilo & Stitch, Disney turned a beloved early-2000s franchise into a global event.

3 min read

ADVERTISING BUSINESS

Google’s Antitrust Fight Puts Billions in Digital Ad Revenue at Risk

The U.S. Department of Justice’s move to break up Google’s ad empire signals major shifts ahead for digital marketing, data use, and competition.

3 min read

ADVERTISING SOCIAL MEDIA

TikTok Says It’s Confident; Advertisers Aren’t So Sure

Despite facing a potential nationwide ban, TikTok is doubling down on its message to advertisers: the platform is here to stay. As U.S. ad revenue projections soar, TikTok is working overtime to maintain brand loyalty amid legal ambiguity and mounting competition.

3 min read