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ADVERTISING BUSINESS

Google’s Antitrust Fight Puts Billions in Digital Ad Revenue at Risk

The U.S. Department of Justice’s move to break up Google’s ad empire signals major shifts ahead for digital marketing, data use, and competition.

May 15, 2025

3 min read

ADVERTISING SOCIAL MEDIA

TikTok Says It’s Confident; Advertisers Aren’t So Sure

Despite facing a potential nationwide ban, TikTok is doubling down on its message to advertisers: the platform is here to stay. As U.S. ad revenue projections soar, TikTok is working overtime to maintain brand loyalty amid legal ambiguity and mounting competition.

May 13, 2025

3 min read

ADVERTISING TECH

Meta Reports $42 Billion in Sales as AI Spending and Ad Surge Signal Strength

Meta Platforms defied economic and political headwinds in Q1 2025 with $42.3 billion in revenue and a 16% sales surge. But beyond the numbers, the tech giant is navigating regulatory firestorms, tariff turbulence, and a strategic pivot toward artificial intelligence that could redefine its future.

May 07, 2025

4 min read

ADVERTISING

Regulatory Crackdowns and Market Forces Signal a Shift in Digital Advertising Dominance

As Google and Meta face unprecedented antitrust challenges and economic pressures mount, the digital advertising landscape stands on the brink of transformation. For brands across industries, the era of easy targeting is ending—ushering in a new age where diversification, first-party data, and strategic agility will define success.

Apr 30, 2025

4 min read

ADVERTISING

Super Bowl 2025: Where Brands Played to Win

The 2025 Super Bowl marked a distinct evolution in marketing strategies, reflecting the changing landscape of consumer expectations and broader societal shifts.

Feb 17, 2025

5 min read

ADVERTISING TECH

Amazon Boost Ad Spending in Elon Musk’s X: A Calculated Risk or a Smart Bet?

After scaling back due to content moderation concerns, Amazon started ramping up its ad spending on X, Elon Musk’s rebranded Twitter. This decision signals a turning point for Amazon’s marketing strategy and X’s advertising recovery.

Feb 10, 2025

3 min read

ADVERTISING TECH

Creativity Faces Technology as AI Redefines Advertising

The ad industry transforms as AI and data take center stage, challenging brands to balance innovation with creativity while adapting to a data-centric future.

Jan 15, 2025

ADVERTISING STRATEGY

How Christmas Advertising Trends are Evolving in 2024

Christmas 2024 ads focus on digital trends, storytelling, and sustainability, with UK spending reaching £10.5 billion.

Dec 03, 2024

ADVERTISING SOCIAL MEDIA

TikTok is Integrating Virtual Try-Ons to Enhance the Purchase Journey

TikTok's new AR Interactive Product Ads offer users a virtual try-on experience, bridging the gap between online and in-store shopping.

Nov 14, 2024

ADVERTISING SOCIAL MEDIA

Exploring the Impact of The Newest Meta’s AI Tools

Meta's AI tools are transforming digital marketing with advanced content creation and real-time analytics, yet balancing automation with authenticity remains essential to connect meaningfully with audiences.

Nov 13, 2024

ADVERTISING BUSINESS

How Zara Thrives Without Relying on Advertising

Take a closer look at Zara’s unique marketing approach and why it’s effective.

Oct 08, 2024

ADVERTISING TECH

Meta’s Holiday Ad Innovations

Meta’s released new Ad features to elevate the 2024 holiday season, boosting sales through personalization and AI-driven campaigns.

Sep 24, 2024

DEC, 2025

Inside the New Social Ad Economy Reshaping Global Media

OCT, 2025

2026 Social Media Outlook and the $2.5 Trillion Revolution

SEP, 2025

Generative AI Growth and Adoption through 2030

MAR, 2025

The Power of Humor and Emotion in Modern Marketing

FEB, 2025

How Creator Marketing Should Look Like in 2025​