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BUSINESS

Sweet Deal? Coca-Cola Bows to Cane Sugar Demand in New US Offering

Coca-Cola is set to launch a new version of its iconic soda in the US sweetened with cane sugar, a move that follows both consumer preference and political engagement.

Aug 06, 2025

2 min read

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BUSINESS

Starbucks Abandons Pickup-Only Stores, And Here’s Why

Starbucks is pivoting away from its mobile order, pickup-only store format, acknowledging that these locations lacked the brand's signature "warmth and human connection."

Aug 05, 2025

4 min read

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EXPIRED

BUSINESS

Netflix Scores Big With Targeted Sports Play

Netflix's new sports strategy proves less is indeed more, redefining how audiences engage with live events.

Jul 31, 2025

3 min read

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EXPIRED

BUSINESS

Adidas and Puma Rethink the Athlete Endorsement Model

Adidas and Puma are transforming how sports brands connect with consumers, shifting from traditional endorsements to digital storytelling and purpose-driven campaigns.

Jul 29, 2025

3 min read

BUSINESS

UK Watchdog Aims to Break Big Tech’s Mobile Grip

The UK's competition authority is charting a bold course, proposing new regulations that could significantly reshape how Apple and Google operate their dominant mobile platforms.

Jul 28, 2025

3 min read

BUSINESS

It Was Never About the Discounts and Amazon Knew It

Prime Day has become a 23.8 billion showcase on how Amazon turns membership into loyalty and attention into action with unmatched precision.

Jul 14, 2025

4 min read

BUSINESS STRATEGY

Luxury Isn’t About Logos Anymore, and Coach Made That Clear

Once associated with a different era of luxury, the American brand has reimagined its identity, cultivating an authentic and deeply resonant relationship with Gen Z.

Jul 10, 2025

3 min read

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BUSINESS

Apple Drives F1 Movie to $55 Million Opening Weekend

In a time when streaming dominates, Apple and Warner Bros. proved the impact of bold marketing and authentic storytelling.

Jul 07, 2025

3 min read

BUSINESS

McDonald’s Taps into Formula 1 Hype But Can It Pay Off?

After F1: The Movie's June 2025 release, McDonald’s launched an adult F1-themed combo, tapping nostalgia and global fandom with immersive collectibles.

Jul 03, 2025

3 min read

BUSINESS

Amid Toy Industry Doubts, Mattel Turns to OpenAI to Change The Game

In an industry-first move, Mattel and OpenAI have announced a sweeping partnership to infuse artificial intelligence into iconic toy lines like Barbie and Hot Wheels.

Jun 26, 2025

4 min read

BUSINESS

Inside the Hype-Built World of Nike × Levi’s

In a year defined by strategic brand pairings and cultural nostalgia, the upcoming Nike × Levi’s collaboration might be a standout.

Jun 19, 2025

3 min read

BUSINESS

Would You Order a Protein Drink at Starbucks? The Chain Is Betting You Might

Starbucks is testing a protein-infused cold foam in a handful of U.S. stores, aiming to capture the growing demand for health-focused drinks.

Jun 17, 2025

3 min read

DEC, 2025

Inside the New Social Ad Economy Reshaping Global Media

OCT, 2025

2026 Social Media Outlook and the $2.5 Trillion Revolution

SEP, 2025

Generative AI Growth and Adoption through 2030

MAR, 2025

The Power of Humor and Emotion in Modern Marketing

FEB, 2025

How Creator Marketing Should Look Like in 2025​