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BUSINESS

A New Generation of Mall Rats Has Arrived

After years of digital dominance in shopping, a generation raised online is rediscovering the simple thrill of wandering through the mall.

4 min read

BUSINESS

Apple’s $599 Bet on the Next Billion Users

With the iPhone 17e and MacBook Neo, Apple lowers its entry price to broaden its ecosystem’s reach.

3 min read

ADVERTISING BUSINESS

With Netflix Out the Paramount and WBD Deal Might Redraw the TV Advertising

Netflix may have stepped away from the negotiating table, yet the race to reshape the future of television advertising is only intensifying.

4 min read

BUSINESS STRATEGY

A Lot Is Happening Inside the Adidas Originals Superstar Universe

Through a cinematic campaign that unfolds like an evolving story, Adidas is reframing the Superstar as a cultural object rediscovered across music, sport, and fashion.

4 min read

BUSINESS

Unilever’s Creator Doctrine Puts Mass Marketing on Trial

As Unilever redirects billions toward a creator-led model, the debate is no longer about whether social works, but whether scale can survive without the architecture of mass advertising.

4 min read

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BUSINESS

Why CMOs Are Shifting Focus From Brand Awareness to Revenue Growth

As economic unease and AI ambition converge, marketing leaders are being judged less by cultural resonance and more by revenue contribution.

4 min read

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BUSINESS STRATEGY

How Dior and Chanel Are Winning Back Aspirational Shoppers

Dior and Chanel are recalibrating their strategy, proving that in luxury, perception of value can matter even more than the number on the price tag.

4 min read

BUSINESS

Contemporary Brands Are Taking the Spotlight From Luxury

As contemporary brands overtake traditional luxury in engagement, a new hierarchy is emerging, defined less by heritage and more by who captures consumer curiosity first.

3 min read

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BUSINESS STRATEGY

Adidas Bets on Bad Bunny and Turns Halftime Into a 20 Percent Surge

On the biggest night in American sports, adidas transformed a performance into a measurable shift in brand popularity.

4 min read

BUSINESS STRATEGY

The New Era of the Customer Journey

The path between awareness and purchase has evolved into a complex decision-making system in which trust, consistency, and psychology now outweigh media spend.

4 min read

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BUSINESS STRATEGY

Brands That Win by Understanding How Generations Think

The brands outperforming the market are no longer chasing audiences; they are decoding how different generations actually perceive value.

4 min read

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BUSINESS

Zara Just Made Online Shopping Unexpectedly Personal

Zara’s new AI try-on tool promises to erase sizing doubt while redefining how intimate online shopping is becoming.

4 min read