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ADVERTISING BUSINESS

How Zara Thrives Without Relying on Advertising

Take a closer look at Zara’s unique marketing approach and why it’s effective.

BUSINESS

Decoding Spotify’s Marketing Strategy

How Spotify dominates the market with personalization, innovation and global engagement.

BUSINESS

Could TikTok and Amazon Form a Strategic Alliance?

Explore the possibility of a TikTok and Amazon partnership, the benefits for each platform, and the likelihood of this relationship developing further.