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BUSINESS

Netflix Scores Big With Targeted Sports Play

Netflix's new sports strategy proves less is indeed more, redefining how audiences engage with live events.

Jul 31, 2025

3 min read

FREE READING

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BUSINESS

Adidas and Puma Rethink the Athlete Endorsement Model

Adidas and Puma are transforming how sports brands connect with consumers, shifting from traditional endorsements to digital storytelling and purpose-driven campaigns.

Jul 29, 2025

3 min read

BUSINESS

UK Watchdog Aims to Break Big Tech’s Mobile Grip

The UK's competition authority is charting a bold course, proposing new regulations that could significantly reshape how Apple and Google operate their dominant mobile platforms.

Jul 28, 2025

3 min read

BUSINESS

It Was Never About the Discounts and Amazon Knew It

Prime Day has become a 23.8 billion showcase on how Amazon turns membership into loyalty and attention into action with unmatched precision.

Jul 14, 2025

4 min read

BUSINESS STRATEGY

Luxury Isn’t About Logos Anymore, and Coach Made That Clear

Once associated with a different era of luxury, the American brand has reimagined its identity, cultivating an authentic and deeply resonant relationship with Gen Z.

Jul 10, 2025

3 min read

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BUSINESS

Apple Drives F1 Movie to $55 Million Opening Weekend

In a time when streaming dominates, Apple and Warner Bros. proved the impact of bold marketing and authentic storytelling.

Jul 07, 2025

3 min read

BUSINESS

McDonald’s Taps into Formula 1 Hype But Can It Pay Off?

After F1: The Movie's June 2025 release, McDonald’s launched an adult F1-themed combo, tapping nostalgia and global fandom with immersive collectibles.

Jul 03, 2025

3 min read

BUSINESS

Amid Toy Industry Doubts, Mattel Turns to OpenAI to Change The Game

In an industry-first move, Mattel and OpenAI have announced a sweeping partnership to infuse artificial intelligence into iconic toy lines like Barbie and Hot Wheels.

Jun 26, 2025

4 min read

BUSINESS

Inside the Hype-Built World of Nike × Levi’s

In a year defined by strategic brand pairings and cultural nostalgia, the upcoming Nike × Levi’s collaboration might be a standout.

Jun 19, 2025

3 min read

BUSINESS

Would You Order a Protein Drink at Starbucks? The Chain Is Betting You Might

Starbucks is testing a protein-infused cold foam in a handful of U.S. stores, aiming to capture the growing demand for health-focused drinks.

Jun 17, 2025

3 min read

BUSINESS

Labubu Looks Strange, Costs a Fortune and Sells Out Fast; Here’s Why

Now fetching up to $7,000 per doll, Labubu exemplifies how scarcity, emotional branding, and social media can turn a collectible into a cultural and commercial force.

Jun 11, 2025

3 min read

BUSINESS STYLE

Adidas Puts Pets in the Spotlight, and the Hype Is Real in China

Adidas debuted a stylish pet capsule in China, tapping into Gen Z’s role in the booming luxury pet market.

Jun 05, 2025

3 min read

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