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BUSINESS

To Win, Pepsi Must Play by Coke’s Rules

Pepsi needs fewer assets on the road and more firepower at the shelf to close the gap between Coca-Cola.

4 min read

BUSINESS

Two Rivals, One Ad Pipe; Netflix and Amazon Make an Unlikely Alliance

Starting in the fourth quarter of 2025, Netflix’s ad inventory will be purchasable directly through Amazon’s DSP across eleven countries.

4 min read

BUSINESS TECH

Apple Chooses Design First and Intelligence Later. Will it be Enough?

A new iPhone silhouette may excite shoppers today, but the real test is whether Apple can ship unmistakable AI progress before rivals turn “phone intelligence” into a default expectation.

4 min read

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BUSINESS

At the US Open, Brands Play for Relevance. Who Won This Game?

AI matches chats and $39 cocktails, this year’s US Open shows how sport, fashion, and hospitality are playing the same game for attention.

4 min read

BUSINESS TECH

Amazon Ends the “Borrowed Prime” Era

Amazon will shut down its decade-old “Invitee” workaround on Oct. 1, cutting off free-shipping Access for non-household users and nudging millions toward paid Prime.

3 min read

BUSINESS

What Went Wrong at Lululemon

Lululemon’s latest quarter revealed that the brand’s U.S. engine has cooled, just as tariff pressure has tightened margins.

3 min read

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BUSINESS

Switch 2 Proves Nintendo Still Owns the Game

Behind a record launch and a $100 billion milestone, Nintendo’s bet on play over power is rewriting the rules of the console business.

3 min read

BUSINESS TECH

Zuckerberg Is Betting Big on Going Small

Inside Meta’s secretive superintelligence push, Zuckerberg is consolidating the organization to accelerate the science.

4 min read

BUSINESS STRATEGY

Rhode Takes Over Sephora And the Real Show Starts Now

Can a billion-dollar bet turn Rhode’s TikTok heat into year-round Sephora velocity?

4 min read

ADVERTISING BUSINESS

How Brands Can Meet New Verification Rules

As lawmakers tighten age verification, the smartest AI-driven campaigns are rewriting the playbook before regulators do it for them.

5 min read

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BUSINESS TECH

Spotify Wants Your Music Chats In-App

Spotify is rolling out Messages, a native way to share and discuss songs, podcasts, and audiobooks without leaving the app.

3 min read

BUSINESS

Louis Vuitton Tests the Limits of Luxury by Tripling Prices

Louis Vuitton is pushing designer beauty into rarefied territory with a debut makeup line that prices a single lipstick at $160 and eyeshadow palettes at $250.

4 min read