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ADVERTISING CREATIVITY

Skate. Returned, Let Locals Film, And Now Pros are Racing to Keep Up

A skate classic returns with the cameras turned outward, asking the scene that guarded its legacy to help build what comes next.

Sep 23, 2025

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CREATIVITY

The Birkin You Couldn’t Win Still Won NYFW

A rigged claw machine transformed desire into a public spectacle, proving that in luxury, saying “no” can be the most persuasive “yes.”

Sep 18, 2025

3 min read

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ADVERTISING CREATIVITY

Heinz Wants the World to See Ketchup in Every Fry Box

Heinz’s new global campaign turns a tiny visual truth, with the silhouette of the fry box, into a borderless branding device.

Sep 11, 2025

3 min read

CREATIVITY SOCIAL MEDIA

Doja Cat’s Lipstick Bite Puts MAC on Every Feed

A pop star eats a lipstick, a chocolatier engineers the trick, and MAC shows how to turn one gasp into a go-to product.

Sep 10, 2025

3 min read

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ADVERTISING CREATIVITY

Nike Updates the “Just Do It” for the New Generation

A new global campaign narrated by Tyler, the Creator, named "Why do it", reframes the most famous slogan and invites young athletes to supply the personal motive behind action.

Sep 05, 2025

3 min read

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CREATIVITY TECH

Google’s “Nano Banana” AI Challenges Photoshop in Image Creation

Google’s latest image model, nicknamed Nano Banana and released as Gemini 2.5 Flash Image, meaningfully reshapes how fast ideas move, and where the next wave of visual work gets done.

Sep 01, 2025

3 min read

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CREATIVITY

Loewe Is Tired of Everyone Mispronouncing Their Name

By playfully addressing the long-standing mispronunciation of its name, Loewe has brilliantly educated consumers while positioning the brand as self-aware and accessible.

Aug 12, 2025

2 min read

CREATIVITY

At Croc’s New Table, Lacoste Dishes Out a Luxe Lifestyle

Lacoste is expanding its luxury brand experience with the launch of a new café in Monte Carlo, blending its sporting heritage and French elegance into a curated lifestyle destination that goes beyond fashion.

Jul 30, 2025

2 min read

CREATIVITY TECH

As AIs Rise, Brands are Getting Way More Creative in Real World

In 2025, brands will be using artificial intelligence to rethink real-world marketing.

Jun 09, 2025

2 min read

CREATIVITY TECH

Meta’s Infinite Creative Machine — The End of Advertising as We Knew It

Mark Zuckerberg envisions a future where campaigns run themselves, challenging creativity and reshaping the roles of marketers, agencies, and brand control.

May 27, 2025

4 min read

CREATIVITY

Visualizing the Invisible, The Ordinary Puts a Price on Fame

In a bold rejection of influencer-driven pricing, The Ordinary's latest campaign critiques celebrity endorsements by quantifying them.

May 26, 2025

4 min read

CREATIVITY FOOD & DRINK

Between Beaches and Broken Cities, Corona Found Calm in the Chaos of The Last of Us

Corona boldly merged its beach vibe with The Last of Us universe, redefining escape in a genre-defying campaign.

May 19, 2025

3 min read

DEC, 2025

Inside the New Social Ad Economy Reshaping Global Media

OCT, 2025

2026 Social Media Outlook and the $2.5 Trillion Revolution

SEP, 2025

Generative AI Growth and Adoption through 2030

MAR, 2025

The Power of Humor and Emotion in Modern Marketing

FEB, 2025

How Creator Marketing Should Look Like in 2025​