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SOCIAL MEDIA

TikTok Is Splitting and the US Is Getting a Whole New App

The social media landscape is no stranger to seismic shifts, yet the impending launch of a distinct US version of TikTok represents a monumental pivot for marketers.

Jul 15, 2025

3 min read

SOCIAL MEDIA

TikTok’s New Influencers Are Not Real But Their Impact Is

The digital marketing is experiencing a profound transformation, with AI-generated avatars now taking center stage on TikTok.

Jul 01, 2025

3 min read

BUSINESS SOCIAL MEDIA

TikTok Faces EU Crackdown Over Hidden Ad Practices

The EU is challenging TikTok over ad transparency violations, a case that could reshape how tech giants disclose ads in Europe.

Jun 04, 2025

3 min read

ADVERTISING SOCIAL MEDIA

TikTok Says It’s Confident; Advertisers Aren’t So Sure

Despite facing a potential nationwide ban, TikTok is doubling down on its message to advertisers: the platform is here to stay. As U.S. ad revenue projections soar, TikTok is working overtime to maintain brand loyalty amid legal ambiguity and mounting competition.

May 13, 2025

3 min read

SOCIAL MEDIA

TikTok Shop Emerges as Key Beauty Player Amid Regulatory Uncertainty

TikTok Shop has reshaped beauty e-commerce with influencer-led campaigns and viral commerce, driving a “halo effect” across retail channels. But with a looming U.S. regulatory crackdown, brands must decide: double down or diversify?

Apr 17, 2025

3 min read

BUSINESS SOCIAL MEDIA

Influencers Are Back in Business and This Time It’s Personal

In 2025, influencer-founded brands are making a calculated return—not as fleeting celebrity ventures but as credible, consumer-driven businesses. Armed with strategic insight and professional infrastructure, today’s creators are reshaping the market by fusing authenticity with long-term vision.

Apr 16, 2025

4 min read

SOCIAL MEDIA

Do Not Kill the Owl, Unless You’re Are The Duolingo

Duolingo took a bold risk by “killing” its beloved owl mascot, and the internet couldn’t look away. What started as a shocking announcement became a viral marketing masterclass, sparking massive engagement and skyrocketing app activity.

Mar 05, 2025

3 min read

SOCIAL MEDIA

Instagram’s Evolution and Its Impact on Branding

With groundbreaking updates, Instagram redefines content creation, engagement, and brand visibility. The platform’s latest features signal a strategic shift that brands must embrace to stay ahead in the evolving social media landscape.

Feb 05, 2025

4 min read

SOCIAL MEDIA

Duolingo Smart Blending of Branding And Social Media

Duolingo's engaging strategies on X and Threads blend humor, community interaction, and platform-specific trends to create a dynamic brand presence.

Nov 18, 2024

ADVERTISING SOCIAL MEDIA

TikTok is Integrating Virtual Try-Ons to Enhance the Purchase Journey

TikTok's new AR Interactive Product Ads offer users a virtual try-on experience, bridging the gap between online and in-store shopping.

Nov 14, 2024

ADVERTISING SOCIAL MEDIA

Exploring the Impact of The Newest Meta’s AI Tools

Meta's AI tools are transforming digital marketing with advanced content creation and real-time analytics, yet balancing automation with authenticity remains essential to connect meaningfully with audiences.

Nov 13, 2024

SOCIAL MEDIA

Breaking Down 2024’s Trending Expressions

How to adapt the biggest 2024's social media trending expressions to create impactful contents.

Nov 06, 2024

DEC, 2025

Inside the New Social Ad Economy Reshaping Global Media

OCT, 2025

2026 Social Media Outlook and the $2.5 Trillion Revolution

SEP, 2025

Generative AI Growth and Adoption through 2030

MAR, 2025

The Power of Humor and Emotion in Modern Marketing

FEB, 2025

How Creator Marketing Should Look Like in 2025​