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SOCIAL MEDIA STRATEGY

Why Brands Are Betting on 9-to-5 Creators

Brands are redirecting their spend to creators whose authority stems from real jobs and genuine passions. In a market bored by polish, context turns credibility into conversion.

Aug 27, 2025

4 min read

SOCIAL MEDIA

Now Instagram Can Translate Your Voice, And It’s Shifting the Playbook

Meta has enabled AI-powered voice translation and lip-sync for Instagram and Facebook Reels, starting with English and Spanish.

Aug 22, 2025

3 min read

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EXPIRED

ADVERTISING SOCIAL MEDIA

Glasgow Turns Into Spider-Man’s Stage as Marvel Bets on Organic Buzz

Marvel’s latest Spider-Man production transformed the streets of Glasgow into a live marketing arena.

Aug 19, 2025

3 min read

SOCIAL MEDIA

When Memes Become Words, Social Media Becomes the Teacher

The Cambridge Dictionary has officially added viral slang like “skibidi” and “delulu,” marking the moment internet culture crossed into the English lexicon.

Aug 19, 2025

2 min read

SOCIAL MEDIA

Quiet Luxury Falls as Rich Italian Wives’ Aesthetic Takes Over

Minimalism’s reign is waning as a new wave of bold, vibrant glamour storms beaches and boulevards boosted by a new social media aesthetic.

Aug 18, 2025

3 min read

SOCIAL MEDIA

Instagram Wants to Change the Way You Scroll. Should You Follow ?

A wave of new features is turning Instagram into both a creator’s workshop and a social engine, blurring the line between opportunity and control.

Aug 16, 2025

3 min read

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EXPIRED

SOCIAL MEDIA

YouTube Won’t Pay for AI Content. What Comes Next?

As AI tools proliferate, YouTube’s move could reshape how creators approach originality and monetization.

Jul 23, 2025

3 min read

SOCIAL MEDIA

TikTok Is Splitting and the US Is Getting a Whole New App

The social media landscape is no stranger to seismic shifts, yet the impending launch of a distinct US version of TikTok represents a monumental pivot for marketers.

Jul 15, 2025

3 min read

SOCIAL MEDIA

TikTok’s New Influencers Are Not Real But Their Impact Is

The digital marketing is experiencing a profound transformation, with AI-generated avatars now taking center stage on TikTok.

Jul 01, 2025

3 min read

BUSINESS SOCIAL MEDIA

TikTok Faces EU Crackdown Over Hidden Ad Practices

The EU is challenging TikTok over ad transparency violations, a case that could reshape how tech giants disclose ads in Europe.

Jun 04, 2025

3 min read

ADVERTISING SOCIAL MEDIA

TikTok Says It’s Confident; Advertisers Aren’t So Sure

Despite facing a potential nationwide ban, TikTok is doubling down on its message to advertisers: the platform is here to stay. As U.S. ad revenue projections soar, TikTok is working overtime to maintain brand loyalty amid legal ambiguity and mounting competition.

May 13, 2025

3 min read

SOCIAL MEDIA

TikTok Shop Emerges as Key Beauty Player Amid Regulatory Uncertainty

TikTok Shop has reshaped beauty e-commerce with influencer-led campaigns and viral commerce, driving a “halo effect” across retail channels. But with a looming U.S. regulatory crackdown, brands must decide: double down or diversify?

Apr 17, 2025

3 min read

DEC, 2025

Inside the New Social Ad Economy Reshaping Global Media

OCT, 2025

2026 Social Media Outlook and the $2.5 Trillion Revolution

SEP, 2025

Generative AI Growth and Adoption through 2030

MAR, 2025

The Power of Humor and Emotion in Modern Marketing

FEB, 2025

How Creator Marketing Should Look Like in 2025​