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STRATEGY

The Best World Cup Marketing Was Planned Years Before the Whistle

Marketers at Adweek's Sports Summit argued that reacting fast to live sport is a planning problem, not a creative one.

5 min read

STRATEGY

The Four Smart-Looking Decisions That Slowly Erode Strong Brands

Agility, consumer-centricity, creativity, and financial discipline can each hide a bad strategy. Great brands erode one harmless-looking refresh at a time.

5 min read

STRATEGY TECH

Most Americans Use AI Daily and Still Refuse to Pay for It

AI adoption is near-universal, but 54% of Americans would drop a tool the moment it costs money. Monetization is the real challenge.

3 min read

STRATEGY

Sephora’s British Comeback Has Become Its Global Classroom

Sephora left Britain in 2005. Its return, built city by city, is now shaping how the beauty giant expands everywhere else.

5 min read

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STRATEGY

Brands Are Breaking the Discount Habit Before It Breaks Them

Constant discounts train customers to wait for the next price cut, eroding margins and brand value. A new playbook trades price for play, status, and belonging.

5 min read

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BUSINESS STRATEGY

Nike Wants Its World Cup Momentum to Outlast the Tournament

Nike's World Cup film crossed 1.5 billion views in a week. Whether that reach becomes revenue is the question its turnaround now rests on.

6 min read

STRATEGY

Brands Are Discounting Away a Fifth of Their Revenue for Forgettable Results

Nearly a third of shoppers can't recall a single promotion they've received. New research says the fix isn't a bigger discount.

4 min read

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STRATEGY

The World Cup Is Nike’s Spark — the Plan Is to Keep It Burning

Nike used the World Cup as the most visible proof point of its Sport Offense turnaround. What happens after the final whistle will determine whether the tournament was a peak or a turning point.

3 min read

STRATEGY

Omnicom Wins the Biggest Media Account of the Year — and the Timing Could Not Be Better

The announcement arrived at the end of June with the brevity that belies its scale: Omnicom Media Group has secured Adidas' global media business.

3 min read

STRATEGY

Sports Marketing Doesn’t Have an Awareness Problem — It Has a Meaning Problem

Logo slaps don't move the needle anymore. At Cannes Lions 2026, the brands winning in sport agreed on what does.

4 min read

STRATEGY

Six Trends That Lead the Conversation at Cannes Lions 2026

From AI agents entering your group chat to the creator economy hitting puberty, the festival's most significant discussions revealed an industry navigating transformation it can feel but not yet fully measure.

3 min read

STRATEGY

The Hardest Thing in Brand Management Is Changing What Doesn’t Need to Change

Modernizing a trusted brand is one of the most delicate operations in marketing, and the brands doing it well share a discipline in knowing precisely what not to touch.

3 min read