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STRATEGY

Human Hands, Machine Speed and The New Era of Content Creation

A human-driven, AI-assisted playbook might redefine creativity, discovery, and trust in the next era of content, and here's how.

Nov 14, 2025

2 min read

STRATEGY

Gen Z is Loyal to the Trend, Not the Logo. How to Keep Up With The Hype Cycle?

Gen Z is trading decade-long allegiances for viral products, and brands have a short window to turn the buzz into a relationship.

Nov 12, 2025

3 min read

STRATEGY

How Dogs Became Louis Vuitton’s New Emotional Language

Inside Louis Vuitton’s spring campaign that turned man’s best friend into luxury’s most powerful storytelling tool.

Nov 05, 2025

4 min read

BUSINESS STRATEGY

CeraVe and the NBA Show the Unexpected Advantage of Mixing Markets

What seems like an unusual pairing between skincare and sport reveals a deeper understanding of culture, audience, and authenticity.

Oct 31, 2025

4 min read

FREE READING

EXPIRED

CREATIVITY STRATEGY

How IKEA Rewired Its Storytelling to Turn Your Emotions into Sales

In its new campaign "Wherever Life Goes”, IKEA builds "emotional furniture" by shifting from selling furniture to narrating life to drive emotional connection.

Oct 30, 2025

3 min read

STRATEGY

The Black Friday Is Quietly Taking Over and Here’s How to Keep Up

As the extended Black Friday season expands into a month-long phenomenon, brands scramble to balance discounts and results.

Oct 29, 2025

4 min read

STRATEGY

Netflix and Spotify are Bringing a Streaming Shift That Brands Can’t Ignore

Netflix will begin hosting a first wave of 16 Spotify and Ringer video podcasts in early 2026, starting in the U.S. and expanding globally later in the year.

Oct 28, 2025

4 min read

FREE READING

EXPIRED

STRATEGY

How Adidas and Pokémon Plan to Turn Nostalgia into Revenue

Pokémon’s 30th-year adidas capsule, rumored for late 2026, hints at an anniversary strategy built on nostalgia and smart scarcity.

Oct 24, 2025

4 min read

STRATEGY

How Loewe and On Built a Partnership That Actually Feels Authentic

Loewe and On turned a single sneaker drop into a co-designed platform, evolving from 2023 launches to a full wardrobe and new silhouette by 2025.

Oct 21, 2025

4 min read

FREE READING

EXPIRED

STRATEGY

Nike Bets on 2026 World Cup with a $5 Billion Question and a Turnaround Promise

After a rough 2025, Nike is banking on bold marketing and the World Cup to reignite growth.

Oct 20, 2025

5 min read

STRATEGY

The Campus Feed Looks like a Brand Campaign for a Reason

Brands are turning college life into a media network powered by student creators, athletes, and campus experiences.

Oct 17, 2025

4 min read

SOCIAL MEDIA STRATEGY

What People Really Post on TikTok and How Brands Should Play

A rare snapshot of every video posted on a random day reveals how TikTok actually works.

Oct 13, 2025

4 min read

DEC, 2025

Inside the New Social Ad Economy Reshaping Global Media

OCT, 2025

2026 Social Media Outlook and the $2.5 Trillion Revolution

SEP, 2025

Generative AI Growth and Adoption through 2030

MAR, 2025

The Power of Humor and Emotion in Modern Marketing

FEB, 2025

How Creator Marketing Should Look Like in 2025​