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STRATEGY

Brands Are Discounting Away a Fifth of Their Revenue for Forgettable Results

Nearly a third of shoppers can't recall a single promotion they've received. New research says the fix isn't a bigger discount.

Jul 09, 2026

4 min read

FREE READING

EXPIRED

STRATEGY

The World Cup Is Nike’s Spark — the Plan Is to Keep It Burning

Nike used the World Cup as the most visible proof point of its Sport Offense turnaround. What happens after the final whistle will determine whether the tournament was a peak or a turning point.

Jul 04, 2026

3 min read

STRATEGY

Omnicom Wins the Biggest Media Account of the Year — and the Timing Could Not Be Better

The announcement arrived at the end of June with the brevity that belies its scale: Omnicom Media Group has secured Adidas' global media business.

Jul 02, 2026

3 min read

STRATEGY

Sports Marketing Doesn’t Have an Awareness Problem — It Has a Meaning Problem

Logo slaps don't move the needle anymore. At Cannes Lions 2026, the brands winning in sport agreed on what does.

Jul 01, 2026

4 min read

STRATEGY

Six Trends That Lead the Conversation at Cannes Lions 2026

From AI agents entering your group chat to the creator economy hitting puberty, the festival's most significant discussions revealed an industry navigating transformation it can feel but not yet fully measure.

Jun 30, 2026

3 min read

STRATEGY

The Hardest Thing in Brand Management Is Changing What Doesn’t Need to Change

Modernizing a trusted brand is one of the most delicate operations in marketing, and the brands doing it well share a discipline in knowing precisely what not to touch.

Jun 23, 2026

3 min read

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EXPIRED

STRATEGY

FIFA Tried to Make Levi’s Disappear at the World Cup, but Made It More Famous Instead

When FIFA's clean stadium policy forced Levi's to cover its logo at its own stadium, the white tarp that went up became the most recognized piece of branding at the entire tournament.

Jun 17, 2026

3 min read

FREE READING

EXPIRED

STRATEGY

New York Waited 53 Years for This, and the Brands That Understood That Won the Night

What happened in the hours after the final whistle reveals everything about what real-time marketing looks like when it's done right.

Jun 16, 2026

4 min read

FREE READING

EXPIRED

ADVERTISING STRATEGY

Nike vs. Adidas: Who is Winning the World Cup Ad War ?

Nike and Adidas both made big bets on long-form film for the 2026 World Cup. One has dominated every metric the internet can measure.The other may still win the commercial battle that matters more.

Jun 15, 2026

4 min read

FREE READING

EXPIRED

BUSINESS STRATEGY

Justin Bieber Is Building a Brand, Not Just a Label, and SKYLRK Audio Is the Proof

The expansion of Bieber's lifestyle label into consumer electronics signals a blueprint for how artists are dismantling the boundary between culture and commerce.

Jun 12, 2026

2 min read

STRATEGY

Most Brands Have a CTV Plan, But Very Few Have a TV Strategy

Running programmatic connected TV ads is not the same as advertising on television, and the gap between those two things is where most brands are losing reach, inventory, and return.

Jun 10, 2026

3 min read

FREE READING

EXPIRED

ADVERTISING STRATEGY

Nobody Has More World Cup 2026 Collaborations Than Nike

The X2 capsule collection pairs seven of the world's most influential creative forces with seven national football federations.

Jun 08, 2026

4 min read

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