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STRATEGY

Hollywood Sells Tomorrow by Repackaging Yesterday

With suit reveals and IMAX pre-sales, Hollywood is turning nostalgia into a sales tool, and gambling it won’t drain the surprise.

3 min read

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Nike Turns the Drop Into a Preorder

A new SNKRS Reserve preorder system could swap “L” day heartbreak for a fairer path to the year’s most coveted shoes.

3 min read

SOCIAL MEDIA STRATEGY

Why Brands Are Betting on 9-to-5 Creators

Brands are redirecting their spend to creators whose authority stems from real jobs and genuine passions. In a market bored by polish, context turns credibility into conversion.

4 min read

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Bieber’s Brand Moves Into Football With SKYLRK x Adidas Teaser

A light-blue kit, cleat-coded sneakers, and a drumbeat of Instagram teasers point to SKYLRK’s most ambitious chapter yet.

5 min read

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Coach Doesn’t Care How They’re Perceived, And It’s Paying Off

Borrowed from fast fashion and refined for luxury; Coach is rewriting luxury online with features other brands avoid.

3 min read

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STRATEGY TECH

Why Amazon Is Betting on a Bracelet That Hears Everything You Say

Amazon wants a front-row seat to your day; but will a bracelet that hears everything feel like a brilliant assistant or an intrusive guest?

4 min read

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McDonald’s Is Leaning Hard Into Collectibles; Here’s the Play

McDonald’s is sequencing toys, tins, and crossovers, from Minecraft to McDonaldland and now BTS.

3 min read

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Zara Doesn’t Design Fashion, and That has Never Been a Problem

The fast-fashion giant that doesn't "design" its clothes continues to dominate, leaving many to wonder about the secret to its enduring appeal.

4 min read

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How Kiko Milano Thrives Without Traditional Pricing Power

Forget sky-high markups; this Italian beauty brand conquers the market with affordable allure and strategic promotions.

3 min read

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Are the Classics Still Game-Changers? Nike is Counting On it.

Amid a flood of passing trends, Nike revives basketball icons to drive future growth, betting on the power of timeless plays.

3 min read

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Anonymous Might Be The New Iconic, And Here’s Why

In a world saturated with personal brands and the relentless pursuit of viral fame, a curious counter-movement is quietly, yet powerfully, taking hold.

4 min read

STRATEGY

While Others Go Minimal, Dior Revives a Classic

In an era obsessed with the new and the next, Dior's decision to revive its vintage logo is a bold move by one of the luxury industry's most revered houses.

3 min read