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STRATEGY

The Black Friday Is Quietly Taking Over and Here’s How to Keep Up

As the extended Black Friday season expands into a month-long phenomenon, brands scramble to balance discounts and results.

4 min read

STRATEGY

Netflix and Spotify are Bringing a Streaming Shift That Brands Can’t Ignore

Netflix will begin hosting a first wave of 16 Spotify and Ringer video podcasts in early 2026, starting in the U.S. and expanding globally later in the year.

4 min read

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STRATEGY

How Adidas and Pokémon Plan to Turn Nostalgia into Revenue

Pokémon’s 30th-year adidas capsule, rumored for late 2026, hints at an anniversary strategy built on nostalgia and smart scarcity.

4 min read

STRATEGY

How Loewe and On Built a Partnership That Actually Feels Authentic

Loewe and On turned a single sneaker drop into a co-designed platform, evolving from 2023 launches to a full wardrobe and new silhouette by 2025.

4 min read

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STRATEGY

Nike Bets on 2026 World Cup with a $5 Billion Question and a Turnaround Promise

After a rough 2025, Nike is banking on bold marketing and the World Cup to reignite growth.

5 min read

STRATEGY

The Campus Feed Looks like a Brand Campaign for a Reason

Brands are turning college life into a media network powered by student creators, athletes, and campus experiences.

4 min read

SOCIAL MEDIA STRATEGY

What People Really Post on TikTok and How Brands Should Play

A rare snapshot of every video posted on a random day reveals how TikTok actually works.

4 min read

ADVERTISING STRATEGY

Duolingo’s Next Lesson is Advertising, and the Market is Listening

Inside Duolingo’s plan to turn lessons and streaks into a brand-safe ad platform that marketers can finally buy directly.

3 min read

STRATEGY

When Fashion Walks Into the Whisky Vault, the Combo Might Surprise

Inside Harrods, Johnnie Walker and Olivier Rousteing turn whisky into couture and an engine for holiday demand.

4 min read

BUSINESS STRATEGY

When Athletes Dress Up, the Deals Get Real; But Who’s Really Winning?

Fashion and sport have fused into a single growth engine, but the scoreboard is deeper than the hype.

4 min read

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STRATEGY

Zara Makes It Feel Like Home While Retail Behaves Like Media

Zara has opened “El Apartamento”, a staged home where fashion meets furniture, coffee, and culture.

3 min read

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STRATEGY

Between Performance and Aesthetics, Nike and Skims Choose Both

The new Nike and Skims brand bets that “performance shapewear” can turn fit-obsessed fans into athletes, giving Nike another shot in the women’s fashion market.

3 min read