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STRATEGY

While Others Go Minimal, Dior Revives a Classic

In an era obsessed with the new and the next, Dior's decision to revive its vintage logo is a bold move by one of the luxury industry's most revered houses.

Jul 17, 2025

3 min read

BUSINESS STRATEGY

Luxury Isn’t About Logos Anymore, and Coach Made That Clear

Once associated with a different era of luxury, the American brand has reimagined its identity, cultivating an authentic and deeply resonant relationship with Gen Z.

Jul 10, 2025

3 min read

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STRATEGY

New Balance Makes an Audacious Leap into Basketball’s Elite

In a bold strategic pivot, New Balance, long a quiet giant in running footwear, is making an assertive play for basketball dominance.

Jul 09, 2025

5 min read

STRATEGY

Gap Steps Back from Discounts to Reclaim Its Brand. A Bold Move or a Risky Gamble?

Gap Inc. is cutting back on promotions to rebuild its brand identity and customer loyalty.

Jun 30, 2025

4 min read

STRATEGY

Is the Cannes Lions the New Met Gala for Marketing?

At the 72nd Cannes Lions International Festival of Creativity, held from June 16–20, 2025, in France, the global marketing industry redefined its priorities.

Jun 25, 2025

5 min read

STRATEGY

What Happens When The Food Delivery Giant Trades Takeout for Tulips?

What looked like a simple delivery was a bold move in brand storytelling.

Jun 16, 2025

3 min read

STRATEGY

Nike Bets on Football Heritage to Fuel Growth

The Patta x Nike Cryoshot Mercurial R9 is at the forefront as a fusion of 1998 glory and 2025 streetwear sensibility.

Jun 12, 2025

4 min read

STRATEGY

Can Superman Save DC or Is This Just Another Costly Comeback?

With a $225 million production budget and a global marketing machine behind it, Superman (2025) is Warner Bros.’ most ambitious effort to revive the DC Universe.

Jun 10, 2025

3 min read

STRATEGY

ASICS Signs a Dog as Its New Influencer, and It Might Be Their Smartest Move Yet

ASICS made history naming Felix the Samoyed its first canine ambassador, promoting mental health and community through the “Mind’s Best Friend” campaign.

May 28, 2025

3 min read

STRATEGY

How Brands Turned the F1 Miami Grand Prix Into a Marketing Engine

The 2025 Miami Grand Prix showcased how global brands blend marketing, culture, and commerce, making F1 a prime stage for immersive storytelling.

May 22, 2025

4 min read

STRATEGY

Google Updated Its Famous ‘G, and It’s Not Just About the Looks

After nearly a decade, Google has refined its iconic “G” with quiet precision.

May 20, 2025

3 min read

CREATIVITY STRATEGY

The Grey Strategy Behind New Balance’s Boldest Brand Play Yet

New Balance’s 2025 “Grey Days” campaign is more than an homage to its signature color—it’s a sophisticated marketing ecosystem blending cinematic storytelling, phased product drops, and global localization. By redefining grey as a cultural cornerstone, the brand continues crafting one of the most distinctive identities in contemporary sportswear.

May 14, 2025

3 min read

DEC, 2025

Inside the New Social Ad Economy Reshaping Global Media

OCT, 2025

2026 Social Media Outlook and the $2.5 Trillion Revolution

SEP, 2025

Generative AI Growth and Adoption through 2030

MAR, 2025

The Power of Humor and Emotion in Modern Marketing

FEB, 2025

How Creator Marketing Should Look Like in 2025​