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STRATEGY

Zara Makes It Feel Like Home While Retail Behaves Like Media

Zara has opened “El Apartamento”, a staged home where fashion meets furniture, coffee, and culture.

3 min read

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STRATEGY

Between Performance and Aesthetics, Nike and Skims Choose Both

The new Nike and Skims brand bets that “performance shapewear” can turn fit-obsessed fans into athletes, giving Nike another shot in the women’s fashion market.

3 min read

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Runway Hype and a $180 Bet; Jacquemus and Nike Revive the Moon Shoe

Jacquemus is reintroducing Nike’s first cult runner, the 1972 Moon Shoe, in three fashion-forward colorways and a $180 price that undercuts most high-fashion sneakers.

3 min read

BUSINESS STRATEGY

Rhode Takes Over Sephora And the Real Show Starts Now

Can a billion-dollar bet turn Rhode’s TikTok heat into year-round Sephora velocity?

4 min read

STRATEGY

Coca-Cola Took Christmas and Now Fanta Seeks Halloween

Fanta is mounting its biggest seasonal push yet, enlisting horror icons, scannable cans, and a limited flavor to turn October into an orange franchise month.

3 min read

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Hollywood Sells Tomorrow by Repackaging Yesterday

With suit reveals and IMAX pre-sales, Hollywood is turning nostalgia into a sales tool, and gambling it won’t drain the surprise.

3 min read

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STRATEGY

Nike Turns the Drop Into a Preorder

A new SNKRS Reserve preorder system could swap “L” day heartbreak for a fairer path to the year’s most coveted shoes.

3 min read

SOCIAL MEDIA STRATEGY

Why Brands Are Betting on 9-to-5 Creators

Brands are redirecting their spend to creators whose authority stems from real jobs and genuine passions. In a market bored by polish, context turns credibility into conversion.

4 min read

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STRATEGY

Bieber’s Brand Moves Into Football With SKYLRK x Adidas Teaser

A light-blue kit, cleat-coded sneakers, and a drumbeat of Instagram teasers point to SKYLRK’s most ambitious chapter yet.

5 min read

STRATEGY

Coach Doesn’t Care How They’re Perceived, And It’s Paying Off

Borrowed from fast fashion and refined for luxury; Coach is rewriting luxury online with features other brands avoid.

3 min read

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STRATEGY TECH

Why Amazon Is Betting on a Bracelet That Hears Everything You Say

Amazon wants a front-row seat to your day; but will a bracelet that hears everything feel like a brilliant assistant or an intrusive guest?

4 min read

STRATEGY

McDonald’s Is Leaning Hard Into Collectibles; Here’s the Play

McDonald’s is sequencing toys, tins, and crossovers, from Minecraft to McDonaldland and now BTS.

3 min read