Join our Membership for all the top news, analysis and insights. Start your 7-day trial for free.

STRATEGY

Are the Classics Still Game-Changers? Nike is Counting On it.

Amid a flood of passing trends, Nike revives basketball icons to drive future growth, betting on the power of timeless plays.

3 min read

FREE READING

EXPIRED

STRATEGY

Anonymous Might Be The New Iconic, And Here’s Why

In a world saturated with personal brands and the relentless pursuit of viral fame, a curious counter-movement is quietly, yet powerfully, taking hold.

4 min read

STRATEGY

While Others Go Minimal, Dior Revives a Classic

In an era obsessed with the new and the next, Dior's decision to revive its vintage logo is a bold move by one of the luxury industry's most revered houses.

3 min read

BUSINESS STRATEGY

Luxury Isn’t About Logos Anymore, and Coach Made That Clear

Once associated with a different era of luxury, the American brand has reimagined its identity, cultivating an authentic and deeply resonant relationship with Gen Z.

3 min read

FREE READING

EXPIRED

STRATEGY

New Balance Makes an Audacious Leap into Basketball’s Elite

In a bold strategic pivot, New Balance, long a quiet giant in running footwear, is making an assertive play for basketball dominance.

5 min read

STRATEGY

Gap Steps Back from Discounts to Reclaim Its Brand. A Bold Move or a Risky Gamble?

Gap Inc. is cutting back on promotions to rebuild its brand identity and customer loyalty.

4 min read

STRATEGY

Is the Cannes Lions the New Met Gala for Marketing?

At the 72nd Cannes Lions International Festival of Creativity, held from June 16–20, 2025, in France, the global marketing industry redefined its priorities.

5 min read

STRATEGY

What Happens When The Food Delivery Giant Trades Takeout for Tulips?

What looked like a simple delivery was a bold move in brand storytelling.

3 min read

STRATEGY

Nike Bets on Football Heritage to Fuel Growth

The Patta x Nike Cryoshot Mercurial R9 is at the forefront as a fusion of 1998 glory and 2025 streetwear sensibility.

4 min read

STRATEGY

Can Superman Save DC or Is This Just Another Costly Comeback?

With a $225 million production budget and a global marketing machine behind it, Superman (2025) is Warner Bros.’ most ambitious effort to revive the DC Universe.

3 min read

STRATEGY

ASICS Signs a Dog as Its New Influencer, and It Might Be Their Smartest Move Yet

ASICS made history naming Felix the Samoyed its first canine ambassador, promoting mental health and community through the “Mind’s Best Friend” campaign.

3 min read

STRATEGY

How Brands Turned the F1 Miami Grand Prix Into a Marketing Engine

The 2025 Miami Grand Prix showcased how global brands blend marketing, culture, and commerce, making F1 a prime stage for immersive storytelling.

4 min read