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ADVERTISING STRATEGY

How Christmas Advertising Trends are Evolving in 2024

Christmas 2024 ads focus on digital trends, storytelling, and sustainability, with UK spending reaching £10.5 billion.

Dec 03, 2024

STRATEGY TECH

Jaguar Faces Mixed Reactions to Its Bold Rebranding Effort

Jaguar's rebranding, focusing on luxury EVs and bold aesthetics, aims to attract younger audiences but faces criticism for neglecting its heritage.

Dec 02, 2024

STRATEGY

How Sephora Makes Sample Marketing a Customer Engagement Tool

Sephora, a pioneer in beauty retail, exemplifies the potential of sampling to elevate the customer journey.

Nov 27, 2024

BUSINESS STRATEGY

Lululemon Joins Disney to Expand Reach

Lululemon's 2024 Disney collaboration fuses premium athletic wear with Disney's iconic charm, leveraging exclusivity and nostalgia to captivate audiences and expand market reach.

Nov 26, 2024

STRATEGY

Netflix Live Fighting Strategy Signals a Bold Expansion into Sports Entertainment

Netflix’s foray into live sports, led by the Tyson-Paul boxing match, diversifies its content and boosts engagement.

Nov 25, 2024

STRATEGY

The Premium Factor in Marketing Strategies

In the competitive landscape of modern marketing, exclusivity has emerged as a cornerstone strategy for brands seeking to differentiate themselves.

Nov 20, 2024

STRATEGY

Taste the Brand: How Food Marketing Fuels Brand Connection

In 2024, brands like Jacquemus and Rhode use food-inspired sensory marketing to create a "sensory bridge," transforming digital encounters into vivid, memorable experiences.

Nov 12, 2024

STRATEGY

The Strategy That Brought Adidas Samba to The Top

Adidas’ revival of the Samba sneaker combines cultural relevance, strategic scarcity, and digital engagement, making it a fashion icon for new generations while reinforcing brand authenticity.

Nov 05, 2024

BUSINESS STRATEGY

Everything You Need to Know About Amazon Black November 2024

Amazon's Black November 2024 strategy uses early deals, AI tools, and global reach to boost holiday sales and enhance the shopping experience throughout November.

Oct 29, 2024

STRATEGY

Spreading Joy: Coca-Cola’s Happiness Project Engages a New Generation

Coca-Cola's "Global Happiness Project" combines storytelling and digital engagement, inspiring global joy and connection through community and user-generated content.

Oct 27, 2024

BUSINESS STYLE

New Balance Keep Rising to the Top: A $10 Billion Strategy

New Balance’s marketing strategy, built on craftsmanship, strategic collaborations, and digital innovation, has positioned the brand among the top sneaker companies worldwide, pushing toward its $10 billion revenue goal.

Oct 21, 2024

STRATEGY

Coca-Cola 2024 Playbook: Mastering Collaboration and Connection

Coca-Cola's latest campaigns showcase the brand’s mastery of collaboration, emotional engagement and how to use creative partnerships and multi-channel strategies to connect with global audiences.

Sep 18, 2024

DEC, 2025

Inside the New Social Ad Economy Reshaping Global Media

OCT, 2025

2026 Social Media Outlook and the $2.5 Trillion Revolution

SEP, 2025

Generative AI Growth and Adoption through 2030

MAR, 2025

The Power of Humor and Emotion in Modern Marketing

FEB, 2025

How Creator Marketing Should Look Like in 2025​