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STRATEGY

Why Humor Works in Marketing

When brands compete for attention and loyalty, humor has emerged as a powerful tool for entertainment and strategically influencing consumer behavior, making it an indispensable element in modern advertising.

Feb 19, 2025

4 min read

STRATEGY

Should Brands Prioritize Commercial Success or Creativity?

While creative campaigns foster brand identity and engagement, financial sustainability ensures longevity. The real question is: should brands push boundaries with innovation or focus on what sells?

Feb 13, 2025

2 min read
Sustainable Marketing

STRATEGY SUSTAINABILITY

The Green Era is Here to Stay, and Here’s Why

Sustainability reshapes marketing as brands like IKEA and Patagonia demonstrate how eco-conscious initiatives drive engagement and lasting impact.

Jan 22, 2025

STRATEGY

Why 2024 Was the Year of Entertainment in Marketing?

In 2024, brands used entertainment-driven strategies, leveraging culture and events to engage audiences, build equity, and enhance consumer connections.

Jan 08, 2025

ADVERTISING STRATEGY

How Christmas Advertising Trends are Evolving in 2024

Christmas 2024 ads focus on digital trends, storytelling, and sustainability, with UK spending reaching £10.5 billion.

Dec 03, 2024

STRATEGY TECH

Jaguar Faces Mixed Reactions to Its Bold Rebranding Effort

Jaguar's rebranding, focusing on luxury EVs and bold aesthetics, aims to attract younger audiences but faces criticism for neglecting its heritage.

Dec 02, 2024

STRATEGY

How Sephora Makes Sample Marketing a Customer Engagement Tool

Sephora, a pioneer in beauty retail, exemplifies the potential of sampling to elevate the customer journey.

Nov 27, 2024

BUSINESS STRATEGY

Lululemon Joins Disney to Expand Reach

Lululemon's 2024 Disney collaboration fuses premium athletic wear with Disney's iconic charm, leveraging exclusivity and nostalgia to captivate audiences and expand market reach.

Nov 26, 2024

STRATEGY

Netflix Live Fighting Strategy Signals a Bold Expansion into Sports Entertainment

Netflix’s foray into live sports, led by the Tyson-Paul boxing match, diversifies its content and boosts engagement.

Nov 25, 2024

STRATEGY

The Premium Factor in Marketing Strategies

In the competitive landscape of modern marketing, exclusivity has emerged as a cornerstone strategy for brands seeking to differentiate themselves.

Nov 20, 2024

STRATEGY

Taste the Brand: How Food Marketing Fuels Brand Connection

In 2024, brands like Jacquemus and Rhode use food-inspired sensory marketing to create a "sensory bridge," transforming digital encounters into vivid, memorable experiences.

Nov 12, 2024

STRATEGY

The Strategy That Brought Adidas Samba to The Top

Adidas’ revival of the Samba sneaker combines cultural relevance, strategic scarcity, and digital engagement, making it a fashion icon for new generations while reinforcing brand authenticity.

Nov 05, 2024

DEC, 2025

Inside the New Social Ad Economy Reshaping Global Media

OCT, 2025

2026 Social Media Outlook and the $2.5 Trillion Revolution

SEP, 2025

Generative AI Growth and Adoption through 2030

MAR, 2025

The Power of Humor and Emotion in Modern Marketing

FEB, 2025

How Creator Marketing Should Look Like in 2025​