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SOCIAL MEDIA TECH

Google’s Emphasis on Authenticity and User-Generated Content

Google’s focus on authentic user-generated content (UGC) helps brands boost SEO by emphasizing genuine reviews and community engagement, enhancing both visibility and audience trust.

ADVERTISING TECH

Meta’s Holiday Ad Innovations

Meta’s released new Ad features to elevate the 2024 holiday season, boosting sales through personalization and AI-driven campaigns.