LATEST
TECH
BUSINESS
STRATEGY
ADVERTISING
SOCIAL MEDIA
CREATIVITY
FREE READING

Join our Membership for all the top news, analysis and insights. Start your 7-day trial for free.

Start Trial

TECH

Amazon’s Alexa+ and the Future of AI-Driven Marketing

Amazon’s upcoming launch of Alexa+, powered by generative AI, is not just a step forward for intelligent assistants but a paradigm shift for marketers. With its ability to deliver hyper-personalized experiences, voice-activated commerce, and AI-driven content creation, Alexa+ has the potential to redefine how brands interact with consumers.

Mar 17, 2025

4 min read

BUSINESS TECH

Is AI the Next Step for Customer Experience? Let’s Hear What the Fast-Food Giant Has to Say

McDonald's is embarking on a bold artificial intelligence transformation, integrating cutting-edge technologies across its 43,000 restaurants worldwide. From AI-powered drive-throughs to predictive maintenance, the global fast-food leader is streamlining operations and reshaping the industry's future. But can McDonald's balance innovation with customer satisfaction?

Mar 11, 2025

4 min read

ADVERTISING TECH

Amazon Boost Ad Spending in Elon Musk’s X: A Calculated Risk or a Smart Bet?

After scaling back due to content moderation concerns, Amazon started ramping up its ad spending on X, Elon Musk’s rebranded Twitter. This decision signals a turning point for Amazon’s marketing strategy and X’s advertising recovery.

Feb 10, 2025

3 min read
Ai Bubble

TECH

Are We Living in an AI Bubble?

The advertising industry is poised for a transformation driven by rapid advancements in artificial intelligence (AI). In 2025, AI will become an indispensable tool for marketers.

Jan 20, 2025

ADVERTISING TECH

Creativity Faces Technology as AI Redefines Advertising

The ad industry transforms as AI and data take center stage, challenging brands to balance innovation with creativity while adapting to a data-centric future.

Jan 15, 2025

TECH

What Happened to Google Search ?

TikTok and Amazon are redefining search for younger audiences, challenging Google, and reshaping marketing strategies.

Jan 06, 2025

STRATEGY TECH

Jaguar Faces Mixed Reactions to Its Bold Rebranding Effort

Jaguar's rebranding, focusing on luxury EVs and bold aesthetics, aims to attract younger audiences but faces criticism for neglecting its heritage.

Dec 02, 2024

BUSINESS TECH

L’Oréal Unveils New AI Campaign to Revolutionize Digital Try-Ons

L'Oréal's 'Beauty Genius' campaign, launched in November 2024, revolutionizes beauty marketing by offering personalized skincare and makeup consultations through an AI-powered virtual advisor.

Nov 19, 2024

SOCIAL MEDIA TECH

Google’s Emphasis on Authenticity and User-Generated Content

Google’s focus on authentic user-generated content (UGC) helps brands boost SEO by emphasizing genuine reviews and community engagement, enhancing both visibility and audience trust.

Nov 04, 2024

ADVERTISING TECH

Meta’s Holiday Ad Innovations

Meta’s released new Ad features to elevate the 2024 holiday season, boosting sales through personalization and AI-driven campaigns.

Sep 24, 2024

DEC, 2025

Inside the New Social Ad Economy Reshaping Global Media

OCT, 2025

2026 Social Media Outlook and the $2.5 Trillion Revolution

SEP, 2025

Generative AI Growth and Adoption through 2030

MAR, 2025

The Power of Humor and Emotion in Modern Marketing

FEB, 2025

How Creator Marketing Should Look Like in 2025​