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STYLE TECH

L’Oréal Unveils New AI Campaign to Revolutionize Digital Try-Ons

L'Oréal's 'Beauty Genius' campaign, launched in November 2024, revolutionizes beauty marketing by offering personalized skincare and makeup consultations through an AI-powered virtual advisor.

SOCIAL MEDIA TECH

Google’s Emphasis on Authenticity and User-Generated Content

Google’s focus on authentic user-generated content (UGC) helps brands boost SEO by emphasizing genuine reviews and community engagement, enhancing both visibility and audience trust.

STRATEGY TECH

Everything You Need to Know About Amazon Black November 2024

Amazon's Black November 2024 strategy uses early deals, AI tools, and global reach to boost holiday sales and enhance the shopping experience throughout November.

TECH

Apple’s Strategic Shift in the iPhone 16 Release

Apple’s iPhone 16 marks a turning point in its marketing strategy, focusing on delayed but enhanced AI-driven features and a shift in release timing.

ADVERTISING TECH

Meta’s Holiday Ad Innovations

Meta’s released new Ad features to elevate the 2024 holiday season, boosting sales through personalization and AI-driven campaigns.

SOCIAL MEDIA TECH

Could TikTok and Amazon Form a Strategic Alliance?

Explore the possibility of a TikTok and Amazon partnership, the benefits for each platform, and the likelihood of this relationship developing further.