|

SOCIAL MEDIA

|

Oct 01, 2025

2026 Social Media Outlook and the $2.5 Trillion Revolution

Social platforms are racing toward six billion users, but the real story is how shopping moves inside the feed and changes retail forever.

$385.4 B

Ad Spend 2026E

5.91B

Global Users by 2026

147”

Daily Time Spent 2026

$2.53T

Social Commerce Market

To access this article, become a WA Premium member. Subscribe

Try Unlimited Access

Free Trial for your first 30 days

  • Then from renewed payments monthly
  • Unlimited access to all articles
  • Premium includes studies & data analysis
  • Cancel any time during your trial

Your trial includes unlimited access to the What About Mkt for 30 days at no risk, with the flexibility to cancel anytime via the automated cancellation tool in “your membership” section at the profile page.

Choose Your Membership

Find all the info you need to pick the perfect membership.

Today: You'll Get Instant Access

All the news, insights and inspiration you need to know in advertising, marketing and media

Day 25: We'll Remind You

We’ll email you about your upcoming payment. Cancel anytime in 15 seconds.

Day 30: Your Trial Ends

Your membership will start upon your first payment in your chosen currency

21

FURTHER READING