Hinge Made an Ad Campaign With No Artificial Intelligence in It
Hinge’s new European campaign was built entirely by hand, from puppets to end cards. In a feed full of synthetic content, that is the product claim.
Retailers Want to Be Your Agency Now
Albertsons made a 22-episode series with P&G. Instacart opened a creative studio. Retail media is after a bigger slice of the budget.
Adidas Won the World Cup Final Before a Ball Was Kicked
Spain beat Argentina 1-0. Adidas outfitted both finalists, and the German brand’s €1.5 billion tournament was decided long before kickoff.
The Four Smart-Looking Decisions That Slowly Erode Strong Brands
Agility, consumer-centricity, creativity, and financial discipline can each hide a bad strategy. Great brands erode one harmless-looking refresh at a time.
Most Americans Use AI Daily and Still Refuse to Pay for It
AI adoption is near-universal, but 54% of Americans would drop a tool the moment it costs money. Monetization is the real challenge.
OpenAI’s Ad Revenue Forecast Collides With a Far Smaller Market
OpenAI projects $100 billion in ad revenue by 2030. Emarketer caps the entire US chatbot ad market at $5.41 billion.
Gap Turns to Hailey Bieber and ’90s Nostalgia to Revive Its Denim Legacy
Gap’s Hailey Jean capsule channels ’90s denim nostalgia with a star born in 1996. The comeback keeps compounding on culture.
Amazon Becomes the Second Media Giant to Wrap Its 2026 Upfront
Amazon closed upfront talks with year-over-year growth, beating its volume goals. Advertiser demand is consolidating around full-funnel platforms.
Meta’s Muse Image Launch Exposes the Line Between AI Utility and Consent
Meta launched Muse Image with one-tap AI effects and sketch editing, then pulled a tagging feature days later after a backlash over likeness and consent.
L’Oréal Rewrites Product Placement Inside Amazon’s Legally Blonde Prequel
Prime Video’s Legally Blonde prequel embeds brands into plot, ad breaks, and shoppable pages at once. Product placement is becoming full-funnel infrastructure.
Anthropic Is Selling Trust While Its Rivals Sell Ads
While OpenAI tests ads inside ChatGPT, Anthropic built a campaign from 120,000 public fears about AI. Trust is the new creative battleground.
Publishers Are Ready to Walk Away From Google Search
Cloudflare, USA Today, and Beehiiv are preparing to block Google’s crawler. The web’s oldest bargain is breaking.