A New Solution Links Trade Desk Exposure Data Directly to Brand First-Party IDs
A new tool from agentic marketing startup Hightouch aims to let brands match their own customer data directly with Trade Desk exposure logs — no identity provider required.
What Disney, YouTube and Netflix Are Really Saying About Agentic TV Buying
As streaming platforms and legacy networks race to build agentic buying systems, the future of TV advertising may be defined less by who sells the best inventory and more by who controls the intelligence behind the buy.
TikTok Wants to Become the Operating System for AI Advertising
TikTok allowing autonomous AI agents into its ad system could soon shift marketers from running campaigns to managing the machines behind them.
Amazon Wants TV Ads to Know What You’ve Already Seen
What happens when streaming ads stop repeating themselves and start adapting to what viewers already know about a brand?
OpenAI Begins Sharing User Data With Advertisers
As OpenAI formalizes data-sharing with advertisers, the line between helpful AI and monetized influence blurs.
Gucci is Set to launch AI Smart Glasses With Google in 2027
Gucci’s partnership with Google to develop AI-powered smart glasses marks a shift in how luxury is defined.
If Design Becomes Instant, What Actually Defines Creativity Next?
Anthropic introduces Claude Design for Marketing assets and creative workflows, marking a turning point in how creative work is produced and shifting design from manual execution to system-driven generation.
OpenAI Shut Down Sora, Its Short-Form Video Generation App
What looked like a sudden shutdown of Sora reveals something more complex: a recalibration of priorities in one of the most expensive frontiers of artificial intelligence.
Revolve’s AI Obsession Is Rewriting the Rules of Fashion Retail
What happens when one of fashion’s most instinct-driven businesses begins to operate like a predictive machine?
AI Is Everywhere, but Humanity Still Holds the Edge
As AI rapidly redefines marketing systems, brands face a deeper challenge of scaling technology without losing human meaning.
Amazon and Perplexity Set the Stage for the AI Shopping Era
Amazon’s legal victory over an AI shopping agent halted one bot, but it also exposed a broader struggle over control of digital commerce’s future interface.
How Ad Agencies Turned Vibe Coding Into the New Battle for AI Visibility
As AI assistants redefine how people discover brands, agencies race to build tools for tracking which brands are mentioned—and which fade from view.