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ADVERTISING

Why This Year’s Holiday Ads Are Going Traditional

Holiday ads return to tradition as brands chase comfort, nostalgia, and culture, yet the shift is anything but retrograde.

Dec 01, 2025

3 min read

ADVERTISING

Why Streaming Should Be Your Next Big Move in Advertising

As streaming overtakes linear in viewing time and cultural influence, a new media hierarchy is emerging, where reach, performance, and commerce converge inside the living room.

Nov 18, 2025

3 min read

FREE READING

EXPIRED

ADVERTISING

Heinz Just Proves Less Can Do More in Creative Advertising

Heinz turned tomato stems into tiny athletes to ride China’s National Games, translating a decades-old product truth into a design-led system that lives in social feeds and store aisles.

Nov 13, 2025

3 min read

ADVERTISING TECH

AI’s Role in Shaping the Future of Ad Spending

AI technology is fueling an unprecedented surge in U.S. ad spending, as tech giants like Google, Meta, and Amazon dominate the digital ad space.

Nov 10, 2025

5 min read

FREE READING

EXPIRED

ADVERTISING BUSINESS

Did Coca-Cola’s AI-powered Holiday Ad Capture The Magic, or Did it Miss the Mark?

Coca-Cola’s decision to integrate AI into its beloved holiday campaign sparked both admiration and controversy.

Nov 10, 2025

ADVERTISING

As Instagram Ads Get Smarter, Brands Should Rethink Customer Acquisition

With Meta’s ad tools getting cheaper, faster, and powered by AI, the brands that will win are those reimagining what makes people stop, scroll, and buy.

Nov 06, 2025

4 min read

ADVERTISING

Inside Amazon’s $15.7 Billion Ad Surge

As Amazon’s ad business surges 22% to $15.7 billion, it’s quietly becoming the company’s most powerful, and overlooked, profit engine.

Nov 04, 2025

4 min read

ADVERTISING

More Brands are Running Against AI in Advertising, and Consumers Approve it

Brands are turning away from AI-generated campaigns, embracing real people and analog craft as a new currency of authenticity.

Oct 30, 2025

3 min read

ADVERTISING

When Context Earns Trust, Who Really Captures Attention in Ads?

Audiences are warming to ads while marketers stumble on integration, and the gap is shaping who gets trusted attention in 2026.

Oct 23, 2025

4 min read

FREE READING

EXPIRED

ADVERTISING

Dove Rewrites Praise For Girls As A Global Brand Bet

One word at a time Dove wagers everyday praise can reshape confidence and brand loyalty.

Oct 22, 2025

3 min read

FREE READING

EXPIRED

ADVERTISING CREATIVITY

When the Promise is Flawless, The Ordinary Asks to See the Evidence

The Ordinary’s latest campaign dismantles beauty myths by exposing the empty science behind industry buzzwords and redefining beauty through proof, not promise.

Oct 21, 2025

3 min read

FREE READING

EXPIRED

ADVERTISING CREATIVITY

Uber Eats Keeps the Joke Running, and the Results Coming

Uber Eats and Special U.S. are proving that the bravest move in advertising is staying put.

Oct 16, 2025

3 min read

DEC, 2025

Inside the New Social Ad Economy Reshaping Global Media

OCT, 2025

2026 Social Media Outlook and the $2.5 Trillion Revolution

SEP, 2025

Generative AI Growth and Adoption through 2030

MAR, 2025

The Power of Humor and Emotion in Modern Marketing

FEB, 2025

How Creator Marketing Should Look Like in 2025​