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ADVERTISING

When Context Earns Trust, Who Really Captures Attention in Ads?

Audiences are warming to ads while marketers stumble on integration, and the gap is shaping who gets trusted attention in 2026.

4 min read

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ADVERTISING

Dove Rewrites Praise For Girls As A Global Brand Bet

One word at a time Dove wagers everyday praise can reshape confidence and brand loyalty.

3 min read

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ADVERTISING CREATIVITY

When the Promise is Flawless, The Ordinary Asks to See the Evidence

The Ordinary’s latest campaign dismantles beauty myths by exposing the empty science behind industry buzzwords and redefining beauty through proof, not promise.

3 min read

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ADVERTISING CREATIVITY

Uber Eats Keeps the Joke Running, and the Results Coming

Uber Eats and Special U.S. are proving that the bravest move in advertising is staying put.

3 min read

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ADVERTISING SOCIAL MEDIA

Street Talk Becomes Ad Strategy, Because Nothing Sells Like a Real Reaction

An unscripted ad genre is turning sidewalks into studios as brands chase “real” reactions in a feed saturated by AI content.

5 min read

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ADVERTISING CREATIVITY

Halloween Goes High-Tech as Brands Turn Rituals into Real-Time Games

In the 2025 Halloween season, brands trade scares for spectacle, turning traditions into glowing, playful, and gamified experiences.

5 min read

ADVERTISING

Advertisers Press Tech Giants for Ad Sales Clarity

Advertisers are pushing the digital ad industry to reveal how auctions actually set prices and pick winners.

4 min read

ADVERTISING STRATEGY

Duolingo’s Next Lesson is Advertising, and the Market is Listening

Inside Duolingo’s plan to turn lessons and streaks into a brand-safe ad platform that marketers can finally buy directly.

3 min read

ADVERTISING TECH

Meta Moves Closer to Self-Driving AdsNews Articles

Meta’s new AI agents promise a hands-off ad engine that meets customers in chat and escorts them to checkout in one seamless flow.

4 min read

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ADVERTISING SOCIAL MEDIA

Privacy Has a Price and Meta Just Set It; Welcome to the Free Ads Version

Meta is introducing a low-cost ad-free option for Facebook and Instagram in the UK.

4 min read

ADVERTISING TECH

OpenAI Edges Toward an Ad Engine; How Close is the Switch

A new growth engineering push suggests the Open AI company is building internal tools for campaign management, attribution, and experimentation.

3 min read

ADVERTISING SOCIAL MEDIA

Meta Ads Finally Allowed Advertisers to Track the Instagram Followers

Meta is rolling out an “Instagram follows” metric inside Ads Manager, finally putting a price tag on audience growth.

4 min read