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ADVERTISING

Advertising Now Surrounds Every World Cup Match From Airport to Stadium

A single World Cup match sells attention from the airport to the merch stand. The hardest part is proving any of it worked.

Jul 11, 2026

5 min read

ADVERTISING

LiveRamp Courts Executives on Netflix as Publicis Deal Tests Its Neutrality

LiveRamp is spending five months on Netflix selling marketers on trust. The timing, weeks after a $2.2 billion Publicis deal, is doing a lot of work.

Jul 07, 2026

4 min read

ADVERTISING

Retail Media Grew Up Faster Than Anyone Could Measure It

Retail media has matured into a $150 billion global business. Its accountability infrastructure has not, and the gap between what networks promise and what brands can verify is the channel's defining problem.

Jul 06, 2026

3 min read

ADVERTISING

Brands Are Funding the AI Misinformation Being Spread About Them

The automated systems that make digital advertising efficient are creating a new category of brand risk that is almost impossible to manage manually.

Jul 03, 2026

4 min read

FREE READING

EXPIRED

ADVERTISING

The Best World Cup Ads Nobody Saw Coming Were the Local Ones

The best World Cup ad of 2026 featured Susan Boyle, reaches 5 million people, and cannot be bought outside Scotland. The lesson is enormous.

Jun 24, 2026

3 min read

ADVERTISING TECH

Amazon Just Hit $70 Billion in Advertising, and It Is Only Getting Started

Amazon's advertising revenue crossed $70 billion in Q1 2026. The architecture being built to sustain it is the more striking number.

Jun 23, 2026

4 min read

ADVERTISING CREATIVITY

The Week Advertising Remembered How to Be Funny

The best campaigns of the week shared a quality the industry too often forgets — a genuine sense of humor paired with a sharp creative idea.

Jun 16, 2026

3 min read

FREE READING

EXPIRED

ADVERTISING STRATEGY

Nike vs. Adidas: Who is Winning the World Cup Ad War ?

Nike and Adidas both made big bets on long-form film for the 2026 World Cup. One has dominated every metric the internet can measure.The other may still win the commercial battle that matters more.

Jun 15, 2026

4 min read

FREE READING

EXPIRED

ADVERTISING CREATIVITY

Nike Said It Wasn’t Making a Hero Film — Then It Made the Biggest One in Years

"Rip The Script" is six minutes, 30-plus stars, and the most deliberately engineered piece of sports advertising since Nike's own 1998 Airport film.

Jun 09, 2026

5 min read

FREE READING

EXPIRED

ADVERTISING STRATEGY

Nobody Has More World Cup 2026 Collaborations Than Nike

The X2 capsule collection pairs seven of the world's most influential creative forces with seven national football federations.

Jun 08, 2026

4 min read

ADVERTISING CREATIVITY

Nike, McDonald’s, and Devin Booker Turned a Shoe Launch Into a Desert Scavenger Hunt

The Nike Book 2 McDonald’s campaign already had a story before anyone made a shoe — and that difference is everything.

Jun 05, 2026

4 min read

ADVERTISING

How Messi Became the World Cup’s Most Crowded Brand

The world’s most decorated soccer player is also the most commercially dominant face of the 2026 tournament.

Jun 03, 2026

3 min read

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