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Nike Updates the “Just Do It” for the New Generation

A new global campaign narrated by Tyler, the Creator, named "Why do it", reframes the most famous slogan and invites young athletes to supply the personal motive behind action.

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Gap’s Dancefloor or Eagle’s Provocation; Who Made More Noise

Gap danced, AE provoked; both seized summer 2025’s feed, but the path to attention couldn’t have been more different.

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Hollywood Sells Tomorrow by Repackaging Yesterday

With suit reveals and IMAX pre-sales, Hollywood is turning nostalgia into a sales tool, and gambling it won’t drain the surprise.

3 min read

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How Brands Can Meet New Verification Rules

As lawmakers tighten age verification, the smartest AI-driven campaigns are rewriting the playbook before regulators do it for them.

5 min read

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Google Takes the Lead Over Apple in Phone AI

The Pixel 10 puts agent-style features in your pocket while Apple’s smarter Siri waits in the wings.

4 min read

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Glasgow Turns Into Spider-Man’s Stage as Marvel Bets on Organic Buzz

Marvel’s latest Spider-Man production transformed the streets of Glasgow into a live marketing arena.

3 min read

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Inside Amazon’s Billion-Dollar Ad Machine

Amazon's latest financial results hint at the future of advertising on shopping sites.

2 min read

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Is Zuckerberg’s “Personal Superintelligence” Empowerment or Ad Strategy?

Mark Zuckerberg's newest vision for AI promises a deeply personal digital assistant, but marketing experts see a bigger play for the future of advertising.

3 min read

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Loewe Is Tired of Everyone Mispronouncing Their Name

By playfully addressing the long-standing mispronunciation of its name, Loewe has brilliantly educated consumers while positioning the brand as self-aware and accessible.

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How a Denim Ad, an It Girl and a President Boosted American Eagle

American Eagle's recent Sydney Sweeney campaign, initially mired in controversy over its provocative messaging, took an unforeseen turn.

5 min read

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UK Watchdog Aims to Break Big Tech’s Mobile Grip

The UK's competition authority is charting a bold course, proposing new regulations that could significantly reshape how Apple and Google operate their dominant mobile platforms.

3 min read

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It Was Never About the Discounts and Amazon Knew It

Prime Day has become a 23.8 billion showcase on how Amazon turns membership into loyalty and attention into action with unmatched precision.

4 min read