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BUSINESS

From Likes to Empires, They are Iconic and They Know it

How Hailey, Kylie and Bella transformed aesthetics into an always-on retail machine.

5 min read

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BUSINESS

Skate Sneakers Are Back on Top, and Quiet Luxury Feels the Drop

After years of sleek “quiet luxury” dictating the sneaker wall, the pendulum has swung.

3 min read

BUSINESS

Strava Bets Big on AI Coaching. Can It Really Improve Your Workout?

Strava’s quiet pivot from segments to prescriptions could redefine how everyday athletes train and pay for progress.

3 min read

BUSINESS

Is Zuckerberg’s “Personal Superintelligence” Empowerment or Ad Strategy?

Mark Zuckerberg's newest vision for AI promises a deeply personal digital assistant, but marketing experts see a bigger play for the future of advertising.

3 min read

BUSINESS

Could Disney’s WWE Bet Be the Ultimate Powerbomb in the Streaming Wars?

ESPN's monumental $1.6 billion acquisition of WWE's premium live event streaming rights marks a seismic shift.

3 min read

BUSINESS

Sweet Deal? Coca-Cola Bows to Cane Sugar Demand in New US Offering

Coca-Cola is set to launch a new version of its iconic soda in the US sweetened with cane sugar, a move that follows both consumer preference and political engagement.

2 min read

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BUSINESS

Starbucks Abandons Pickup-Only Stores, And Here’s Why

Starbucks is pivoting away from its mobile order, pickup-only store format, acknowledging that these locations lacked the brand's signature "warmth and human connection."

4 min read

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BUSINESS

Netflix Scores Big With Targeted Sports Play

Netflix's new sports strategy proves less is indeed more, redefining how audiences engage with live events.

3 min read

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BUSINESS

Adidas and Puma Rethink the Athlete Endorsement Model

Adidas and Puma are transforming how sports brands connect with consumers, shifting from traditional endorsements to digital storytelling and purpose-driven campaigns.

3 min read

BUSINESS

UK Watchdog Aims to Break Big Tech’s Mobile Grip

The UK's competition authority is charting a bold course, proposing new regulations that could significantly reshape how Apple and Google operate their dominant mobile platforms.

3 min read

BUSINESS

It Was Never About the Discounts and Amazon Knew It

Prime Day has become a 23.8 billion showcase on how Amazon turns membership into loyalty and attention into action with unmatched precision.

4 min read

BUSINESS STRATEGY

Luxury Isn’t About Logos Anymore, and Coach Made That Clear

Once associated with a different era of luxury, the American brand has reimagined its identity, cultivating an authentic and deeply resonant relationship with Gen Z.

3 min read