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BUSINESS

Apple Drives F1 Movie to $55 Million Opening Weekend

In a time when streaming dominates, Apple and Warner Bros. proved the impact of bold marketing and authentic storytelling.

3 min read

BUSINESS

McDonald’s Taps into Formula 1 Hype But Can It Pay Off?

After F1: The Movie's June 2025 release, McDonald’s launched an adult F1-themed combo, tapping nostalgia and global fandom with immersive collectibles.

3 min read

BUSINESS

Amid Toy Industry Doubts, Mattel Turns to OpenAI to Change The Game

In an industry-first move, Mattel and OpenAI have announced a sweeping partnership to infuse artificial intelligence into iconic toy lines like Barbie and Hot Wheels.

4 min read

BUSINESS

Inside the Hype-Built World of Nike × Levi’s

In a year defined by strategic brand pairings and cultural nostalgia, the upcoming Nike × Levi’s collaboration might be a standout.

3 min read

BUSINESS

Would You Order a Protein Drink at Starbucks? The Chain Is Betting You Might

Starbucks is testing a protein-infused cold foam in a handful of U.S. stores, aiming to capture the growing demand for health-focused drinks.

3 min read

BUSINESS

Labubu Looks Strange, Costs a Fortune and Sells Out Fast; Here’s Why

Now fetching up to $7,000 per doll, Labubu exemplifies how scarcity, emotional branding, and social media can turn a collectible into a cultural and commercial force.

3 min read

BUSINESS STYLE

Adidas Puts Pets in the Spotlight, and the Hype Is Real in China

Adidas debuted a stylish pet capsule in China, tapping into Gen Z’s role in the booming luxury pet market.

3 min read

BUSINESS SOCIAL MEDIA

TikTok Faces EU Crackdown Over Hidden Ad Practices

The EU is challenging TikTok over ad transparency violations, a case that could reshape how tech giants disclose ads in Europe.

3 min read

BUSINESS

Nike Is Back on Amazon After Five Years — Here’s What Changed

Nike is returning to Amazon, signaling a major shift in distribution strategy amid falling sales and rising tariffs.

4 min read

BUSINESS

Max Was a Mistake and HBO Knows It

Warner Bros. Discovery is rebranding “Max” back to HBO Max, focusing on legacy and trust amid fierce streaming competition.

3 min read

BUSINESS

Stretching the Brand or Growing Up? Airbnb Wants to Be More Than a Stay

Airbnb redefined itself by entering lifestyle services, aiming to become a daily-use cultural brand.

4 min read

ADVERTISING BUSINESS

Google’s Antitrust Fight Puts Billions in Digital Ad Revenue at Risk

The U.S. Department of Justice’s move to break up Google’s ad empire signals major shifts ahead for digital marketing, data use, and competition.

3 min read