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ADVERTISING CREATIVITY

Uber Eats Keeps the Joke Running, and the Results Coming

Uber Eats and Special U.S. are proving that the bravest move in advertising is staying put.

3 min read

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ADVERTISING CREATIVITY

Halloween Goes High-Tech as Brands Turn Rituals into Real-Time Games

In the 2025 Halloween season, brands trade scares for spectacle, turning traditions into glowing, playful, and gamified experiences.

5 min read

CREATIVITY

Adidas Makes the 2026 World Cup Ball Became the Message

Adidas is unveiling Trionda, the 2026 World Cup ball, with a spectacle-first playbook that turns product heritage into pop culture.

5 min read

CREATIVITY

A Premiere Instead of a Runway? Gucci Says Yes

Gucci opened Milan Fashion Week by swapping the runway for a red-carpet movie premiere, unveiling a short film that doubled as the season’s master ad.

3 min read

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CREATIVITY

No Tickets, Just Clues as Diesel Turns Milan Into a Runway

A citywide egg hunt gave Diesel the loudest voice on Milan’s opening night and a blueprint for public-first fashion.

3 min read

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ADVERTISING CREATIVITY

Skate. Returned, Let Locals Film, And Now Pros are Racing to Keep Up

A skate classic returns with the cameras turned outward, asking the scene that guarded its legacy to help build what comes next.

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CREATIVITY

The Birkin You Couldn’t Win Still Won NYFW

A rigged claw machine transformed desire into a public spectacle, proving that in luxury, saying “no” can be the most persuasive “yes.”

3 min read

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ADVERTISING CREATIVITY

Heinz Wants the World to See Ketchup in Every Fry Box

Heinz’s new global campaign turns a tiny visual truth, with the silhouette of the fry box, into a borderless branding device.

3 min read

CREATIVITY SOCIAL MEDIA

Doja Cat’s Lipstick Bite Puts MAC on Every Feed

A pop star eats a lipstick, a chocolatier engineers the trick, and MAC shows how to turn one gasp into a go-to product.

3 min read

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Nike Updates the “Just Do It” for the New Generation

A new global campaign narrated by Tyler, the Creator, named "Why do it", reframes the most famous slogan and invites young athletes to supply the personal motive behind action.

3 min read

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CREATIVITY TECH

Google’s “Nano Banana” AI Challenges Photoshop in Image Creation

Google’s latest image model, nicknamed Nano Banana and released as Gemini 2.5 Flash Image, meaningfully reshapes how fast ideas move, and where the next wave of visual work gets done.

3 min read

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CREATIVITY

Loewe Is Tired of Everyone Mispronouncing Their Name

By playfully addressing the long-standing mispronunciation of its name, Loewe has brilliantly educated consumers while positioning the brand as self-aware and accessible.

2 min read