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CREATIVITY

Starbucks Reinvents its Coffee Experience with Bold Initiatives

Starbucks is reshaping its coffeehouse culture with controversial new policies. Free refills encourage in-store engagement, while the seating policy shift prioritizes paying customers. These moves aim to enhance Starbucks’ premium image but come with challenges in execution and customer response.

4 min read

CREATIVITY

Doritos Crashes Back into the Spotlight

After a decade-long hiatus, Doritos' iconic "Crash the Super Bowl" campaign boldly returned in 2025, inviting fans to the creative spotlight.

4 min read

CREATIVITY

Rhode Skin And the Brilliant Use of UGC Marketing

Rhode’s Lip Case campaign demonstrates the power of blending functional product design with UGC-driven marketing.