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ENTERTAINMENT SPORTS

Could Disney’s WWE Bet Be the Ultimate Powerbomb in the Streaming Wars?

ESPN's monumental $1.6 billion acquisition of WWE's premium live event streaming rights marks a seismic shift.

3 min read

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ENTERTAINMENT SPORTS

Netflix Scores Big With Targeted Sports Play

Netflix's new sports strategy proves less is indeed more, redefining how audiences engage with live events.

3 min read

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ENTERTAINMENT SPORTS

Apple Drives F1 Movie to $55 Million Opening Weekend

In a time when streaming dominates, Apple and Warner Bros. proved the impact of bold marketing and authentic storytelling.

3 min read

ENTERTAINMENT FOOD & DRINK

McDonald’s Taps into Formula 1 Hype But Can It Pay Off?

After F1: The Movie's June 2025 release, McDonald’s launched an adult F1-themed combo, tapping nostalgia and global fandom with immersive collectibles.

3 min read

ENTERTAINMENT STRATEGY

Is the Cannes Lions the New Met Gala for Marketing?

At the 72nd Cannes Lions International Festival of Creativity, held from June 16–20, 2025, in France, the global marketing industry redefined its priorities.

5 min read

ENTERTAINMENT

Can Superman Save DC or Is This Just Another Costly Comeback?

With a $225 million production budget and a global marketing machine behind it, Superman (2025) is Warner Bros.’ most ambitious effort to revive the DC Universe.

3 min read

ENTERTAINMENT

Disney Bets on Nostalgia and Stitch Delivers a $341 Million Weekend Surprise

With Lilo & Stitch, Disney turned a beloved early-2000s franchise into a global event.

3 min read

ENTERTAINMENT

Max Was a Mistake and HBO Knows It

Warner Bros. Discovery is rebranding “Max” back to HBO Max, focusing on legacy and trust amid fierce streaming competition.

3 min read

ENTERTAINMENT FOOD & DRINK

Between Beaches and Broken Cities, Corona Found Calm in the Chaos of The Last of Us

Corona boldly merged its beach vibe with The Last of Us universe, redefining escape in a genre-defying campaign.

3 min read

ENTERTAINMENT SPORTS

GoPro’s Youth Strategy Isn’t Just Cool—It’s Calculated

In April 2025, GoPro’s Grom Quest Challenge did more than spotlight five young action-sport prodigies—it offered a masterclass in modern brand strategy. By turning its audience into creators and champions, GoPro is building more than cameras; it’s shaping a culture of loyalty, authenticity, and lasting brand value.

3 min read

ENTERTAINMENT SPORTS

Disney Bets on Direct-to-Consumer Sports With ESPN Flagship Launch

Disney’s bold move to launch ESPN Flagship in the fall of 2025 marks a turning point in sports media. Blending artificial intelligence, interactivity, and multi-platform access, this standalone service is a strategic play to redefine how younger, digital-first audiences experience sports.

3 min read

ENTERTAINMENT SPORTS

Commercial Shake-Up Signals a New Era in Champions League

UEFA's decision to award global marketing rights for the Champions League to U.S.-based Relevent Sports from 2027 to 2033 marks a major strategic shift.

4 min read