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ENTERTAINMENT STRATEGY

How Lego Continues to Thrive in a Struggling Toy Industry

Despite a global downturn in the toy industry, Lego has again outperformed its competitors, posting a 13% revenue increase in 2024, reaching 74.3 billion Danish kroner (approximately $10.82 billion).

3 min read

ENTERTAINMENT SOCIAL MEDIA

Do Not Kill the Owl, Unless You’re Are The Duolingo

Duolingo took a bold risk by “killing” its beloved owl mascot, and the internet couldn’t look away. What started as a shocking announcement became a viral marketing masterclass, sparking massive engagement and skyrocketing app activity.

3 min read

ENTERTAINMENT

Disney+, Hulu, and Max Bundle Gains Ground. Netflix Should Be Worried

The Disney+, Hulu, and Max bundle is locking in subscribers at a rate Netflix can’t ignore. With a smarter pricing strategy and a wider content library, it’s becoming the go-to choice for streamers looking for value. As competition heats up, Netflix may need to rethink its solo strategy.

4 min read

ENTERTAINMENT

The Academy Awards as a Billion-dollar Marketing Machine

The 2025 Oscars serve as a global branding stage, showcasing evolving entertainment promotion. They remain a battleground for influence and digital engagement amid controversies and shifting audiences.

3 min read

ENTERTAINMENT SPORTS

Super Bowl 2025: Where Brands Played to Win

The 2025 Super Bowl marked a distinct evolution in marketing strategies, reflecting the changing landscape of consumer expectations and broader societal shifts.

5 min read

ENTERTAINMENT STYLE

Lululemon Joins Disney to Expand Reach

Lululemon's 2024 Disney collaboration fuses premium athletic wear with Disney's iconic charm, leveraging exclusivity and nostalgia to captivate audiences and expand market reach.

ENTERTAINMENT SOCIAL MEDIA

Duolingo Smart Blending of Branding And Social Media

Duolingo's engaging strategies on X and Threads blend humor, community interaction, and platform-specific trends to create a dynamic brand presence.

ENTERTAINMENT

Decoding Spotify’s Marketing Strategy

How Spotify dominates the market with personalization, innovation and global engagement.