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EXPIRED

STRATEGY

The Real Reason Some Brands Grow Steadily While Others Burn Out

Most brands are not failing because they lack tactics, but because they never decided which discipline should be in control.

4 min read

STRATEGY

Dove Finds New Desire in the World of Bridgerton

What happens when a mass beauty brand stops selling soap and starts selling fantasy?

4 min read

STRATEGY

When Everyone Has the Tools, the Best Story Still Wins

If everyone can make anything, the brands that win will be the ones that still know why they are saying it.

4 min read

BUSINESS STRATEGY

Pokémon x Adidas and the Business of Belonging

As Pokémon prepares to mark its 30th anniversary in 2026, its reported collaboration with adidas is shaping up to be more than a nostalgic fashion moment.

3 min read

STRATEGY

If AI Can Do the Work Faster, What Actually Makes Talent Stand Out?

As artificial intelligence floods agencies with speed and scale, it is human judgment that is becoming the real competitive edge.

3 min read

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EXPIRED

STRATEGY

If You’re Still Planning for Google, You’re Already Behind

As AI becomes the first and last stop for discovery, brands must learn how to be trusted by systems, not just found by users.

3 min read

STRATEGY

Why Subtlety Should Be Treated as a Strategy in Today’s World

Brands are discovering that in a world of overwhelming noise, the softest signals often resonate the longest.

3 min read

STRATEGY

Why Brands Are Chasing Sports Fans and How They Are Doing It

As sports evolve into the most powerful cultural arena of 2025, brands raced to turn team devotion into brand devotion.

4 min read

STRATEGY

Polaroid Turns the Real-Versus-AI Debate Into a Winning Strategy

Polaroid’s bold stance on authenticity challenges AI-driven culture and reveals why the real still holds commercial power.

4 min read

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EXPIRED

CREATIVITY STRATEGY

First, It Was Bottega Building Jenga, And Now We Have Miu Miu Playing Uno

What happens when Miu Miu transforms a childhood classic into a €450 status symbol? More than you’d expect.

4 min read

STRATEGY

Why There Are So Many Influencer Collaborations Right Now

Influencer collaborations are flooding the marketplace as brands chase cultural relevance and faster growth.

3 min read

STRATEGY

World-Building Becomes the New Battleground for Brand Loyalty

As attention splinters and branding loses impact, world-building is emerging as a powerful way to build deeper loyalty.

4 min read