LATEST
STRATEGY
SOCIAL MEDIA
ADVERTISING
TECH
STYLE
SPORTS
ENTERTAINMENT
FOOD & DRINK
FREE READING

Join our Membership for all the top news, analysis and insights. Start your 30-day trial for free.

Start Trial

STRATEGY STYLE

Luxury Now Tastes Like Coffee

Luxury brands are transforming how consumers engage with high-end fashion by tapping into the sensory appeal of coffee culture. With Gen Z driving a shift towards experiential luxury, fashion houses like Prada, Gucci, and Tiffany & Co. are embracing premium coffee experiences to reinforce their brand identity, create shareable moments, and offer an affordable yet exclusive taste of their world.

Mar 13, 2025

5 min read

STRATEGY

Retention or Acquisition: The Ongoing Debate in Business Strategy

Customer retention versus acquisition has long been a central debate in business strategy. While acquiring new customers is essential for growth, retaining existing ones is often more cost-effective and sustainable.

Feb 27, 2025

3 min read

STRATEGY

How Can Brands Influence People to Be Better Consumers?

In an era when consumers are increasingly mindful of their purchasing decisions, brands are no longer just selling products—they’re shaping values, behaviors, and even societal norms.

Feb 24, 2025

4 min read

STRATEGY

Why Humor Works in Marketing

When brands compete for attention and loyalty, humor has emerged as a powerful tool for entertainment and strategically influencing consumer behavior, making it an indispensable element in modern advertising.

Feb 19, 2025

4 min read

STRATEGY

Should Brands Prioritize Commercial Success or Creativity?

While creative campaigns foster brand identity and engagement, financial sustainability ensures longevity. The real question is: should brands push boundaries with innovation or focus on what sells?

Feb 13, 2025

2 min read

STRATEGY

How Valentine’s Day Turns Love Into a Billion-Dollar Industry

Valentine’s Day is a global marketing powerhouse, driving billions in sales across industries. Brands leverage emotional storytelling, social media, and limited-edition products to capture consumer sentiment and maximize engagement.

Feb 11, 2025

5 min read
Sustainable Marketing

STRATEGY SUSTAINABILITY

The Green Era is Here to Stay, and Here’s Why

Sustainability reshapes marketing as brands like IKEA and Patagonia demonstrate how eco-conscious initiatives drive engagement and lasting impact.

Jan 22, 2025

STRATEGY

Why 2024 Was the Year of Entertainment in Marketing?

In 2024, brands used entertainment-driven strategies, leveraging culture and events to engage audiences, build equity, and enhance consumer connections.

Jan 08, 2025

ADVERTISING STRATEGY

How Christmas Advertising Trends are Evolving in 2024

Christmas 2024 ads focus on digital trends, storytelling, and sustainability, with UK spending reaching £10.5 billion.

Dec 03, 2024

STRATEGY TECH

Jaguar Faces Mixed Reactions to Its Bold Rebranding Effort

Jaguar's rebranding, focusing on luxury EVs and bold aesthetics, aims to attract younger audiences but faces criticism for neglecting its heritage.

Dec 02, 2024

STRATEGY STYLE

How Sephora Makes Sample Marketing a Customer Engagement Tool

Sephora, a pioneer in beauty retail, exemplifies the potential of sampling to elevate the customer journey.

Nov 27, 2024

SPORTS STRATEGY

Netflix Live Fighting Strategy Signals a Bold Expansion into Sports Entertainment

Netflix’s foray into live sports, led by the Tyson-Paul boxing match, diversifies its content and boosts engagement.

Nov 25, 2024

OCT, 2025

2026 Social Media Outlook and the $2.5 Trillion Revolution

SEP, 2025

Generative AI Growth and Adoption through 2030

MAR, 2025

The Power of Humor and Emotion in Modern Marketing

FEB, 2025

How Creator Marketing Should Look Like in 2025​