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ADVERTISING STRATEGY

Duolingo’s Next Lesson is Advertising, and the Market is Listening

Inside Duolingo’s plan to turn lessons and streaks into a brand-safe ad platform that marketers can finally buy directly.

3 min read

STRATEGY

When Fashion Walks Into the Whisky Vault, the Combo Might Surprise

Inside Harrods, Johnnie Walker and Olivier Rousteing turn whisky into couture and an engine for holiday demand.

4 min read

BUSINESS STRATEGY

When Athletes Dress Up, the Deals Get Real; But Who’s Really Winning?

Fashion and sport have fused into a single growth engine, but the scoreboard is deeper than the hype.

4 min read

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STRATEGY

Zara Makes It Feel Like Home While Retail Behaves Like Media

Zara has opened “El Apartamento”, a staged home where fashion meets furniture, coffee, and culture.

3 min read

FREE READING

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STRATEGY

Between Performance and Aesthetics, Nike and Skims Choose Both

The new Nike and Skims brand bets that “performance shapewear” can turn fit-obsessed fans into athletes, giving Nike another shot in the women’s fashion market.

3 min read

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STRATEGY

Runway Hype and a $180 Bet; Jacquemus and Nike Revive the Moon Shoe

Jacquemus is reintroducing Nike’s first cult runner, the 1972 Moon Shoe, in three fashion-forward colorways and a $180 price that undercuts most high-fashion sneakers.

3 min read

BUSINESS STRATEGY

Rhode Takes Over Sephora And the Real Show Starts Now

Can a billion-dollar bet turn Rhode’s TikTok heat into year-round Sephora velocity?

4 min read

STRATEGY

Coca-Cola Took Christmas and Now Fanta Seeks Halloween

Fanta is mounting its biggest seasonal push yet, enlisting horror icons, scannable cans, and a limited flavor to turn October into an orange franchise month.

3 min read

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STRATEGY

Hollywood Sells Tomorrow by Repackaging Yesterday

With suit reveals and IMAX pre-sales, Hollywood is turning nostalgia into a sales tool, and gambling it won’t drain the surprise.

3 min read

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STRATEGY

Nike Turns the Drop Into a Preorder

A new SNKRS Reserve preorder system could swap “L” day heartbreak for a fairer path to the year’s most coveted shoes.

3 min read

SOCIAL MEDIA STRATEGY

Why Brands Are Betting on 9-to-5 Creators

Brands are redirecting their spend to creators whose authority stems from real jobs and genuine passions. In a market bored by polish, context turns credibility into conversion.

4 min read

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STRATEGY

Bieber’s Brand Moves Into Football With SKYLRK x Adidas Teaser

A light-blue kit, cleat-coded sneakers, and a drumbeat of Instagram teasers point to SKYLRK’s most ambitious chapter yet.

5 min read