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BUSINESS STRATEGY

Everything You Need to Know About Amazon Black November 2024

Amazon's Black November 2024 strategy uses early deals, AI tools, and global reach to boost holiday sales and enhance the shopping experience throughout November.

STRATEGY

Spreading Joy: Coca-Cola’s Happiness Project Engages a New Generation

Coca-Cola's "Global Happiness Project" combines storytelling and digital engagement, inspiring global joy and connection through community and user-generated content.

BUSINESS STYLE

New Balance Keep Rising to the Top: A $10 Billion Strategy

New Balance’s marketing strategy, built on craftsmanship, strategic collaborations, and digital innovation, has positioned the brand among the top sneaker companies worldwide, pushing toward its $10 billion revenue goal.

STRATEGY

Coca-Cola 2024 Playbook: Mastering Collaboration and Connection

Coca-Cola's latest campaigns showcase the brand’s mastery of collaboration, emotional engagement and how to use creative partnerships and multi-channel strategies to connect with global audiences.

STRATEGY

Who is Driving Value for Brands in 2024

Diving into the key players—media, influencers, owned media, celebrities, and partnerships—shaping brand impact and generating value in 2024.

STRATEGY

How Amazon Revolutionized Customer Experience

Amazon’s success story shows how data-driven personalization and AI-powered customer experiences transformed the world of e-commerce, creating lasting customer loyalty and record-breaking sales.