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STYLE

What Went Wrong at Lululemon

Lululemon’s latest quarter revealed that the brand’s U.S. engine has cooled, just as tariff pressure has tightened margins.

3 min read

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ADVERTISING STYLE

Nike Updates the “Just Do It” for the New Generation

A new global campaign narrated by Tyler, the Creator, named "Why do it", reframes the most famous slogan and invites young athletes to supply the personal motive behind action.

3 min read

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ADVERTISING STYLE

Gap’s Dancefloor or Eagle’s Provocation; Who Made More Noise

Gap danced, AE provoked; both seized summer 2025’s feed, but the path to attention couldn’t have been more different.

3 min read

STRATEGY STYLE

Rhode Takes Over Sephora And the Real Show Starts Now

Can a billion-dollar bet turn Rhode’s TikTok heat into year-round Sephora velocity?

4 min read

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STRATEGY STYLE

Nike Turns the Drop Into a Preorder

A new SNKRS Reserve preorder system could swap “L” day heartbreak for a fairer path to the year’s most coveted shoes.

3 min read

STYLE

Louis Vuitton Tests the Limits of Luxury by Tripling Prices

Louis Vuitton is pushing designer beauty into rarefied territory with a debut makeup line that prices a single lipstick at $160 and eyeshadow palettes at $250.

4 min read

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SPORTS STYLE

Bieber’s Brand Moves Into Football With SKYLRK x Adidas Teaser

A light-blue kit, cleat-coded sneakers, and a drumbeat of Instagram teasers point to SKYLRK’s most ambitious chapter yet.

5 min read

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SOCIAL MEDIA STYLE

From Likes to Empires, They are Iconic and They Know it

How Hailey, Kylie and Bella transformed aesthetics into an always-on retail machine.

5 min read

STYLE

Coach Doesn’t Care How They’re Perceived, And It’s Paying Off

Borrowed from fast fashion and refined for luxury; Coach is rewriting luxury online with features other brands avoid.

3 min read

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SPORTS STYLE

Skate Sneakers Are Back on Top, and Quiet Luxury Feels the Drop

After years of sleek “quiet luxury” dictating the sneaker wall, the pendulum has swung.

3 min read

SOCIAL MEDIA STYLE

Quiet Luxury Falls as Rich Italian Wives’ Aesthetic Takes Over

Minimalism’s reign is waning as a new wave of bold, vibrant glamour storms beaches and boulevards boosted by a new social media aesthetic.

3 min read

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ADVERTISING STYLE

Loewe Is Tired of Everyone Mispronouncing Their Name

By playfully addressing the long-standing mispronunciation of its name, Loewe has brilliantly educated consumers while positioning the brand as self-aware and accessible.

2 min read