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STRATEGY STYLE

Zara Doesn’t Design Fashion, and That has Never Been a Problem

The fast-fashion giant that doesn't "design" its clothes continues to dominate, leaving many to wonder about the secret to its enduring appeal.

4 min read

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ADVERTISING STYLE

How a Denim Ad, an It Girl and a President Boosted American Eagle

American Eagle's recent Sydney Sweeney campaign, initially mired in controversy over its provocative messaging, took an unforeseen turn.

5 min read

STYLE

How Kiko Milano Thrives Without Traditional Pricing Power

Forget sky-high markups; this Italian beauty brand conquers the market with affordable allure and strategic promotions.

3 min read

STYLE

At Croc’s New Table, Lacoste Dishes Out a Luxe Lifestyle

Lacoste is expanding its luxury brand experience with the launch of a new café in Monte Carlo, blending its sporting heritage and French elegance into a curated lifestyle destination that goes beyond fashion.

2 min read

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SPORTS STYLE

Adidas and Puma Rethink the Athlete Endorsement Model

Adidas and Puma are transforming how sports brands connect with consumers, shifting from traditional endorsements to digital storytelling and purpose-driven campaigns.

3 min read

SPORTS STYLE

Are the Classics Still Game-Changers? Nike is Counting On it.

Amid a flood of passing trends, Nike revives basketball icons to drive future growth, betting on the power of timeless plays.

3 min read

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EXPIRED

STRATEGY STYLE

Anonymous Might Be The New Iconic, And Here’s Why

In a world saturated with personal brands and the relentless pursuit of viral fame, a curious counter-movement is quietly, yet powerfully, taking hold.

4 min read

STYLE

While Others Go Minimal, Dior Revives a Classic

In an era obsessed with the new and the next, Dior's decision to revive its vintage logo is a bold move by one of the luxury industry's most revered houses.

3 min read

STRATEGY STYLE

Luxury Isn’t About Logos Anymore, and Coach Made That Clear

Once associated with a different era of luxury, the American brand has reimagined its identity, cultivating an authentic and deeply resonant relationship with Gen Z.

3 min read

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EXPIRED

SPORTS STYLE

New Balance Makes an Audacious Leap into Basketball’s Elite

In a bold strategic pivot, New Balance, long a quiet giant in running footwear, is making an assertive play for basketball dominance.

5 min read

STYLE

Gap Steps Back from Discounts to Reclaim Its Brand. A Bold Move or a Risky Gamble?

Gap Inc. is cutting back on promotions to rebuild its brand identity and customer loyalty.

4 min read

STYLE TECH

Meta and Oakley Unveil AI-Powered Smart Glasses for Athletes

Meta is partnering with Oakley to release AI-powered smart glasses for athletes.

3 min read