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STYLE

Inside the Hype-Built World of Nike × Levi’s

In a year defined by strategic brand pairings and cultural nostalgia, the upcoming Nike × Levi’s collaboration might be a standout.

Jun 19, 2025

3 min read

SPORTS STYLE

Nike Bets on Football Heritage to Fuel Growth

The Patta x Nike Cryoshot Mercurial R9 is at the forefront as a fusion of 1998 glory and 2025 streetwear sensibility.

Jun 12, 2025

4 min read

STYLE

Labubu Looks Strange, Costs a Fortune and Sells Out Fast; Here’s Why

Now fetching up to $7,000 per doll, Labubu exemplifies how scarcity, emotional branding, and social media can turn a collectible into a cultural and commercial force.

Jun 11, 2025

3 min read

STYLE

Adidas Puts Pets in the Spotlight, and the Hype Is Real in China

Adidas debuted a stylish pet capsule in China, tapping into Gen Z’s role in the booming luxury pet market.

Jun 05, 2025

3 min read

STYLE

Nike Is Back on Amazon After Five Years — Here’s What Changed

Nike is returning to Amazon, signaling a major shift in distribution strategy amid falling sales and rising tariffs.

Jun 02, 2025

4 min read

STYLE

ASICS Signs a Dog as Its New Influencer, and It Might Be Their Smartest Move Yet

ASICS made history naming Felix the Samoyed its first canine ambassador, promoting mental health and community through the “Mind’s Best Friend” campaign.

May 28, 2025

3 min read

STYLE

Visualizing the Invisible, The Ordinary Puts a Price on Fame

In a bold rejection of influencer-driven pricing, The Ordinary's latest campaign critiques celebrity endorsements by quantifying them.

May 26, 2025

4 min read

STYLE

The Grey Strategy Behind New Balance’s Boldest Brand Play Yet

New Balance’s 2025 “Grey Days” campaign is more than an homage to its signature color—it’s a sophisticated marketing ecosystem blending cinematic storytelling, phased product drops, and global localization. By redefining grey as a cultural cornerstone, the brand continues crafting one of the most distinctive identities in contemporary sportswear.

May 14, 2025

3 min read

STYLE

Prada Bets Big on Versace; Can Italian Cool Outrun French Power?

In a slowing global market, Prada is betting on brand synergy, cultural power, and operational overhaul to outpace its French rivals and reshape the future of Italian luxury.

May 08, 2025

4 min read

STYLE

Chanel Struggled to Reach Younger Consumers. Kendrick Lamar Brought the Answer

In a bold move blending heritage with cultural relevance, Chanel partners with Kendrick Lamar for its Spring/Summer 2025 eyewear campaign. This collaboration signals more than celebrity endorsement; it marks a strategic evolution in how luxury speaks to a new generation.

Apr 28, 2025

3 min read

STYLE

How Lacoste Turned a Taxi Ride into a Statement on Authenticity

Lacoste’s latest campaign trades polish for a pulse, spotlighting an everyday New York cab driver to launch its Fifth Avenue flagship. It's not just about clothes—cultural fluency, brand sincerity, and the new marketing rules in 2025.

Apr 15, 2025

3 min read

STYLE TECH

Meta, Ray-Ban, and Coperni Bet on Fashion to Sell the Future of Wearables

Unveiled at Paris Fashion Week 2025, the Ray-Ban Meta x Coperni smart glasses are more than a tech accessory—they're a bold statement at the intersection of wearable innovation and high fashion. With scarcity baked into the launch and status coded into the frame, this collaboration signals a strategic shift in how tech products are marketed to a new class of style-savvy digital natives.

Apr 10, 2025

4 min read

OCT, 2025

2026 Social Media Outlook and the $2.5 Trillion Revolution

SEP, 2025

Generative AI Growth and Adoption through 2030

MAR, 2025

The Power of Humor and Emotion in Modern Marketing

FEB, 2025

How Creator Marketing Should Look Like in 2025​