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STYLE

When a Skincare Brand Sells Eggs, What’s the Real Message?

In a marketplace drowning in noise and sameness, The Ordinary cracked through with a bold, bizarre, and brilliant campaign—selling eggs in Manhattan. But beneath the absurdity lies a calculated strategy built on cultural provocation, economic empathy, and a deep understanding of what today's consumers crave: relevance, not just products.

Apr 09, 2025

4 min read

SPORTS STYLE

More Than Performance, Adidas Reimagines the Sideline With “You Got This”

Adidas is reshaping sports culture with the next chapter of its global campaign, "You Got This," launched in February 2025. By addressing athletes' mental and emotional experiences, the brand shifts focus from performance pressure to the power of positive support—grounded in behavioral science and told through emotionally resonant stories.

Apr 08, 2025

4 min read

STYLE TECH

When Models Go Digital — H&M Bets on AI Twins to Shape the Future

H&M is introducing digital replicas of accurate models into its marketing campaigns in a bold step toward AI integration. This innovation puts the brand at the center of fashion's AI debate, raising questions about ethics, creativity, and the evolving meaning of representation in a tech-driven industry.

Apr 03, 2025

3 min read

SPORTS STYLE

PUMA Steps Into the Spotlight as Premier League’s New Ball Supplier

With Nike stepping aside after 25 years, PUMA enters the Premier League spotlight to provide the ball and reshape how brands engage with football's global audience.

Mar 31, 2025

3 min read

SPORTS STYLE

Formula One’s Billion-Dollar Boom Reshaping Sports and Luxury

Formula One (F1) has evolved from niche motorsport into a financial juggernaut, driven by strategic media exposure, luxury brand collaborations, and celebrity influence.

Mar 25, 2025

3 min read

STYLE

Ray-Ban Needed a Bold Move to Remain Competitive. Enter A$AP Rocky.

Ray-Ban's decision to appoint A$AP Rocky as its first-ever Creative Director marks a significant shift for the legacy eyewear brand. By tapping into the rapper's undeniable influence in fashion and culture, Ray-Ban seeks to bridge its storied heritage with the evolving aesthetics of the luxury streetwear generation.

Mar 18, 2025

4 min read

STRATEGY STYLE

Luxury Now Tastes Like Coffee

Luxury brands are transforming how consumers engage with high-end fashion by tapping into the sensory appeal of coffee culture. With Gen Z driving a shift towards experiential luxury, fashion houses like Prada, Gucci, and Tiffany & Co. are embracing premium coffee experiences to reinforce their brand identity, create shareable moments, and offer an affordable yet exclusive taste of their world.

Mar 13, 2025

5 min read

SPORTS STYLE

Zara, Kiehl’s, and Jacquemus Are Skiing Their Way Through Sports Aesthetic

Companies like Zara, Kiehl's, and Jacquemus embrace ski culture to create compelling campaigns, broaden their audience, and blend functionality with aspirational lifestyles. As the sports aesthetics trend gains traction, brands across industries are reimagining their strategies to align with the allure of active, high-end living.

Mar 12, 2025

5 min read

SPORTS STYLE

Can Adidas Seize Market Leadership as Nike Stumbles?

Adidas is charging with aggressive growth strategies, leveraging product innovation, retail expansion, and a renewed consumer focus to gain market share in a struggling sportswear industry. As Nike navigates its challenges, can Adidas solidify its dominance?

Mar 10, 2025

4 min read

STYLE

Can NikeSKIMS replicate the Air Jordan phenomenon, or is it just a trend-driven gamble?

While Jordan redefined basketball and sneaker culture, Kardashian is positioned to modernize Nike’s appeal in women’s activewear. This analytical comparison explores these collaborations' strategic intentions, cultural impact, financial influence, and long-term viability.

Feb 26, 2025

4 min read

SPORTS STYLE

Will Nike and SKIMS’ Partnership Redefine the Future of Activewear?

Nike and SKIMS have introduced NikeSKIMS, a first-of-its-kind partnership merging Nike’s sports technology with SKIMS’ body-inclusive fashion. Launching in the U.S. this spring and globally by 2026, the collection aims to redefine women’s activewear.

Feb 20, 2025

4 min read

STRATEGY STYLE

How Sephora Makes Sample Marketing a Customer Engagement Tool

Sephora, a pioneer in beauty retail, exemplifies the potential of sampling to elevate the customer journey.

Nov 27, 2024

OCT, 2025

2026 Social Media Outlook and the $2.5 Trillion Revolution

SEP, 2025

Generative AI Growth and Adoption through 2030

MAR, 2025

The Power of Humor and Emotion in Modern Marketing

FEB, 2025

How Creator Marketing Should Look Like in 2025​