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ENTERTAINMENT STYLE

Lululemon Joins Disney to Expand Reach

Lululemon's 2024 Disney collaboration fuses premium athletic wear with Disney's iconic charm, leveraging exclusivity and nostalgia to captivate audiences and expand market reach.

STYLE TECH

L’Oréal Unveils New AI Campaign to Revolutionize Digital Try-Ons

L'Oréal's 'Beauty Genius' campaign, launched in November 2024, revolutionizes beauty marketing by offering personalized skincare and makeup consultations through an AI-powered virtual advisor.

STRATEGY STYLE

The Strategy That Brought Adidas Samba to The Top

Adidas’ revival of the Samba sneaker combines cultural relevance, strategic scarcity, and digital engagement, making it a fashion icon for new generations while reinforcing brand authenticity.

STYLE

New Balance Keep Rising to the Top: A $10 Billion Strategy

New Balance’s marketing strategy, built on craftsmanship, strategic collaborations, and digital innovation, has positioned the brand among the top sneaker companies worldwide, pushing toward its $10 billion revenue goal.

STYLE

Rhode Skin And the Brilliant Use of UGC Marketing

Rhode’s Lip Case campaign demonstrates the power of blending functional product design with UGC-driven marketing.

ADVERTISING STYLE

How Zara Thrives Without Relying on Advertising

Take a closer look at Zara’s unique marketing approach and why it’s effective.