Brands Are Discounting Away a Fifth of Their Revenue for Forgettable Results
Nearly a third of shoppers can’t recall a single promotion they’ve received. New research says the fix isn’t a bigger discount.
The Bear Gave Disney a Template for Selling Out Its Other Shows
The Bear sold out sponsorships for a fifth straight season. Its bigger legacy for Disney is what it did to advertiser behavior everywhere else.
Profound Puts an Always-On Agent in Charge of the Marketing Loop
Profound’s new agent Aim turns AI-search signals into finished work. The catch marketers are watching is who stays in control.
Hyundai Sends a Humanoid Robot Onto the World Cup Pitch at Halftime
Hyundai skipped the usual sponsor spot. It put a Boston Dynamics robot on the field at the World Cup and let the machine do the talking.
LiveRamp Courts Executives on Netflix as Publicis Deal Tests Its Neutrality
LiveRamp is spending five months on Netflix selling marketers on trust. The timing, weeks after a $2.2 billion Publicis deal, is doing a lot of work.
Retail Media Grew Up Faster Than Anyone Could Measure It
Retail media has matured into a $150 billion global business. Its accountability infrastructure has not, and the gap between what networks promise and what brands can verify is the channel’s defining problem.
Spotify Turned Fan Loyalty Into a Ticket — and Made an Animated Ad Worth Talking About
The scalping problem has existed as long as concert tickets have. Spotify’s answer is a first-party data system that identifies genuine fans and holds their seats before the general sale opens.
The World Cup Is Nike’s Spark — the Plan Is to Keep It Burning
Nike used the World Cup as the most visible proof point of its Sport Offense turnaround. What happens after the final whistle will determine whether the tournament was a peak or a turning point.
Brands Are Funding the AI Misinformation Being Spread About Them
The automated systems that make digital advertising efficient are creating a new category of brand risk that is almost impossible to manage manually.
Omnicom Wins the Biggest Media Account of the Year — and the Timing Could Not Be Better
The announcement arrived at the end of June with the brevity that belies its scale: Omnicom Media Group has secured Adidas’ global media business.
Snapchat Knows Your Phone Number — and So Does Anyone Who Has It
The app’s default contact discovery settings mean that anyone with your number saved can find your Snapchat profile without your knowledge.
Sports Marketing Doesn’t Have an Awareness Problem — It Has a Meaning Problem
Logo slaps don’t move the needle anymore. At Cannes Lions 2026, the brands winning in sport agreed on what does.