Instagram Is Finally Letting You Decide What You Want to See
Adam Mosseri’s “Your Algorithm” feature, now expanding to the main feed, hands users a tool that social media has resisted giving them for fifteen years.
Six Trends That Lead the Conversation at Cannes Lions 2026
From AI agents entering your group chat to the creator economy hitting puberty, the festival’s most significant discussions revealed an industry navigating transformation it can feel but not yet fully measure.
Going Viral on TikTok Is Easy; Building a Community That Lasts Is the Hard Part
The platform’s algorithm is the most powerful discovery engine ever built. It is also structurally hostile to loyalty. Understanding the difference between the two is playing an entirely different game.
Converse Has an Identity. What It Doesn’t Have Is a Plan
Revenue down 35% in the most recent quarter, a new CEO installed in February, sale speculation denied but not fully dispelled.
Gaming Built the Identity Infrastructure the Rest of the Internet Is Still Trying to Create
While the rest of the advertising industry spent years searching for a replacement for third-party cookies, gaming built the exact infrastructure that the open internet desperately needs.
How Alexa Became a Shopping Agent for the Entire Retail Economy
With Alexa+ Agentic Ads extending to Ticketmaster, Papa John’s, and beyond, Amazon has crossed a threshold that turns a voice assistant into a full-scale commerce platform for the entire retail economy.
The Car Industry Spent a Decade Talking About Technology — Now It Needs to Talk About People
Auto marketing spent years explaining what cars can do, but the brands pulling ahead are focused on what cars mean, and the human moments they make possible.
The Best World Cup Ads Nobody Saw Coming Were the Local Ones
The best World Cup ad of 2026 featured Susan Boyle, reaches 5 million people, and cannot be bought outside Scotland. The lesson is enormous.
Amazon Just Hit $70 Billion in Advertising, and It Is Only Getting Started
Amazon’s advertising revenue crossed $70 billion in Q1 2026. The architecture being built to sustain it is the more striking number.
The Hardest Thing in Brand Management Is Changing What Doesn’t Need to Change
Modernizing a trusted brand is one of the most delicate operations in marketing, and the brands doing it well share a discipline in knowing precisely what not to touch.
Adobe Is Making Its Biggest Bet Yet on Creators, and Cannes Is Where It’s Planting the Flag
Adobe is arriving at Cannes Lions 2026 with a clear strategic argument: the creator economy and the enterprise software market are converging, and Adobe intends to own the intersection.
Why Two Identical Companies Can Sell for Wildly Different Prices
In adtech M&A, the financial fundamentals determine the floor. The narrative determines the ceiling. And the gap between those two numbers is where the real competition lives.