Nike Said It Wasn’t Making a Hero Film — Then It Made the Biggest One in Years
“Rip The Script” is six minutes, 30-plus stars, and the most deliberately engineered piece of sports advertising since Nike’s own 1998 Airport film.
Nobody Has More World Cup 2026 Collaborations Than Nike
The X2 capsule collection pairs seven of the world’s most influential creative forces with seven national football federations.
Nike, McDonald’s, and Devin Booker Turned a Shoe Launch Into a Desert Scavenger Hunt
The Nike Book 2 McDonald’s campaign already had a story before anyone made a shoe — and that difference is everything.
How Messi Became the World Cup’s Most Crowded Brand
The world’s most decorated soccer player is also the most commercially dominant face of the 2026 tournament.
Chobani’s World Cup Play Ignores the Stars and Finds the Story
While rival brands compete for the biggest athletes, the Greek yogurt company turned the camera on the coaches, parents, and communities who made those athletes possible
Etsy’s New Campaign Asks What You Do With 26,823 Days
As AI accelerates the automation of everyday life, the marketplace for handmade goods is making the most direct argument yet that human connection is worth paying for.
Nike’s World Cup Strategy Reveals How Sports Marketing Is Changing
How the world’s biggest sportswear brand abandoned its own advertising legacy — and what it reveals about the future of sports marketing.
What Disney, YouTube and Netflix Are Really Saying About Agentic TV Buying
As streaming platforms and legacy networks race to build agentic buying systems, the future of TV advertising may be defined less by who sells the best inventory and more by who controls the intelligence behind the buy.
Netflix Tells Advertisers It Can Compete With Anyone
With ad dollars surging, Netflix argues that premium attention—not just reach—is the future of advertising.
TikTok Wants to Become the Operating System for AI Advertising
TikTok allowing autonomous AI agents into its ad system could soon shift marketers from running campaigns to managing the machines behind them.
YouTube’s Brandcast Puts Creator Trust at the Center of Advertising
With audiences growing tired of creators and social media splitting their focus, YouTube says that lasting trust in creators, not just quick viral hits, will shape the future of advertising.
How Dove Turned a Soccer Anthem Into a Skincare Ritual
What happens when one of football’s most emotional traditions becomes the unexpected gateway for a skincare brand to earn cultural relevance?