The Best World Cup Ads Nobody Saw Coming Were the Local Ones
The best World Cup ad of 2026 featured Susan Boyle, reaches 5 million people, and cannot be bought outside Scotland. The lesson is enormous.
Amazon Just Hit $70 Billion in Advertising, and It Is Only Getting Started
Amazon’s advertising revenue crossed $70 billion in Q1 2026. The architecture being built to sustain it is the more striking number.
The Week Advertising Remembered How to Be Funny
The best campaigns of the week shared a quality the industry too often forgets — a genuine sense of humor paired with a sharp creative idea.
Nike vs. Adidas: Who is Winning the World Cup Ad War ?
Nike and Adidas both made big bets on long-form film for the 2026 World Cup. One has dominated every metric the internet can measure.The other may still win the commercial battle that matters more.
Nike Said It Wasn’t Making a Hero Film — Then It Made the Biggest One in Years
“Rip The Script” is six minutes, 30-plus stars, and the most deliberately engineered piece of sports advertising since Nike’s own 1998 Airport film.
Nobody Has More World Cup 2026 Collaborations Than Nike
The X2 capsule collection pairs seven of the world’s most influential creative forces with seven national football federations.
Nike, McDonald’s, and Devin Booker Turned a Shoe Launch Into a Desert Scavenger Hunt
The Nike Book 2 McDonald’s campaign already had a story before anyone made a shoe — and that difference is everything.
How Messi Became the World Cup’s Most Crowded Brand
The world’s most decorated soccer player is also the most commercially dominant face of the 2026 tournament.
Chobani’s World Cup Play Ignores the Stars and Finds the Story
While rival brands compete for the biggest athletes, the Greek yogurt company turned the camera on the coaches, parents, and communities who made those athletes possible
Etsy’s New Campaign Asks What You Do With 26,823 Days
As AI accelerates the automation of everyday life, the marketplace for handmade goods is making the most direct argument yet that human connection is worth paying for.
Nike’s World Cup Strategy Reveals How Sports Marketing Is Changing
How the world’s biggest sportswear brand abandoned its own advertising legacy — and what it reveals about the future of sports marketing.
What Disney, YouTube and Netflix Are Really Saying About Agentic TV Buying
As streaming platforms and legacy networks race to build agentic buying systems, the future of TV advertising may be defined less by who sells the best inventory and more by who controls the intelligence behind the buy.