Nike, McDonald’s, and Devin Booker Turned a Shoe Launch Into a Desert Scavenger Hunt
The Nike Book 2 McDonald’s campaign already had a story before anyone made a shoe — and that difference is everything.
Marketing Has a $5 Trillion Blind Spot — and It’s Called Gen X
The advertising industry built its entire mythology around youth. In doing so, it systematically ignored the generation that now writes the largest checks.
Lacoste Discovered Its Customers Didn’t Know It Was French — So It Did Something About It
Most brands discover they have a heritage problem when it’s too late to matter. Lacoste found out it had one in time to fix it
A New Solution Links Trade Desk Exposure Data Directly to Brand First-Party IDs
A new tool from agentic marketing startup Hightouch aims to let brands match their own customer data directly with Trade Desk exposure logs — no identity provider required.
How Messi Became the World Cup’s Most Crowded Brand
The world’s most decorated soccer player is also the most commercially dominant face of the 2026 tournament.
How Crocs Made Ugly the Most Powerful Word in Its Brand Strategy
Crocs became one of the most culturally successful footwear brands in the world by doing the opposite of what brand management theory prescribes — and its chief brand officer has a playbook worth studying.
The Jaguar Playbook Strikes Again, This Time at Ferrari
The Prancing Horse just unveiled its first fully electric vehicle. The market’s reaction was immediate, and the lesson it holds is among the most durable in brand management.
Ben Cohen’s Long War to Save What He Already Sold
The co-founder of Ben & Jerry’s opposed the sale to Unilever from the start — and 25 years later, he is still fighting for the soul of the company he built.
What the Television Industry Isn’t Saying Out Loud
Behind the spectacle of the 2026 upfronts, marketers are wrestling with anxieties that no amount of star power or AI demo can fully resolve.
Chobani’s World Cup Play Ignores the Stars and Finds the Story
While rival brands compete for the biggest athletes, the Greek yogurt company turned the camera on the coaches, parents, and communities who made those athletes possible
Etsy’s New Campaign Asks What You Do With 26,823 Days
As AI accelerates the automation of everyday life, the marketplace for handmade goods is making the most direct argument yet that human connection is worth paying for.
The Influencer Who Loves Your Brand — and Its $38 Knockoff
Dupe culture has gone from niche to mainstream, and the creator economy built around it is forcing fashion’s biggest names into a fight they weren’t designed to win.