The Week Advertising Remembered How to Be Funny
The best campaigns of the week shared a quality the industry too often forgets — a genuine sense of humor paired with a sharp creative idea.
Nike vs. Adidas: Who is Winning the World Cup Ad War ?
Nike and Adidas both made big bets on long-form film for the 2026 World Cup. One has dominated every metric the internet can measure.The other may still win the commercial battle that matters more.
Stone Island & New Balance’s New Billboard Changes Color The Longer You Look At It
Stone Island and New Balance built a boot that transforms with temperature and a billboard that does the same. Nothing at this World Cup comes close.
Justin Bieber Is Building a Brand, Not Just a Label, and SKYLRK Audio Is the Proof
The expansion of Bieber’s lifestyle label into consumer electronics signals a blueprint for how artists are dismantling the boundary between culture and commerce.
Apple Just Answered the Question the Industry Has Been Asking for Two Years
From a rebuilt Siri powered by Gemini to spatial photo reframing that rewrites the rules of memory, WWDC 2026 was a statement of competitive intent in the defining technology race of the decade.
On Running Is Playing a Different Financial Game Than Every Other Sneaker Brand
With a 64.2% gross margin, the Swiss brand now sits closer to Hermès than to Nike. What that number reveals about the future of sportswear is worth taking seriously.
Most Brands Have a CTV Plan, But Very Few Have a TV Strategy
Running programmatic connected TV ads is not the same as advertising on television, and the gap between those two things is where most brands are losing reach, inventory, and return.
Nike Said It Wasn’t Making a Hero Film — Then It Made the Biggest One in Years
“Rip The Script” is six minutes, 30-plus stars, and the most deliberately engineered piece of sports advertising since Nike’s own 1998 Airport film.
In Beauty, Only the Brands That Move First Are Moving at All
The global appetite for beauty products has never been larger, and the number of companies capturing that appetite is shrinking.
Why Rhode Works When Others Don’t
Rhode’s summer collection arrives with three new products, a national tour, and the kind of anticipation that most beauty brands spend decades trying to build.
Nobody Has More World Cup 2026 Collaborations Than Nike
The X2 capsule collection pairs seven of the world’s most influential creative forces with seven national football federations.
Nike, McDonald’s, and Devin Booker Turned a Shoe Launch Into a Desert Scavenger Hunt
The Nike Book 2 McDonald’s campaign already had a story before anyone made a shoe — and that difference is everything.