Apple Just Answered the Question the Industry Has Been Asking for Two Years
From a rebuilt Siri powered by Gemini to spatial photo reframing that rewrites the rules of memory, WWDC 2026 was a statement of competitive intent in the defining technology race of the decade.
On Running Is Playing a Different Financial Game Than Every Other Sneaker Brand
With a 64.2% gross margin, the Swiss brand now sits closer to Hermès than to Nike. What that number reveals about the future of sportswear is worth taking seriously.
Most Brands Have a CTV Plan, But Very Few Have a TV Strategy
Running programmatic connected TV ads is not the same as advertising on television, and the gap between those two things is where most brands are losing reach, inventory, and return.
Nike Said It Wasn’t Making a Hero Film — Then It Made the Biggest One in Years
“Rip The Script” is six minutes, 30-plus stars, and the most deliberately engineered piece of sports advertising since Nike’s own 1998 Airport film.
In Beauty, Only the Brands That Move First Are Moving at All
The global appetite for beauty products has never been larger, and the number of companies capturing that appetite is shrinking.
Why Rhode Works When Others Don’t
Rhode’s summer collection arrives with three new products, a national tour, and the kind of anticipation that most beauty brands spend decades trying to build.
Nobody Has More World Cup 2026 Collaborations Than Nike
The X2 capsule collection pairs seven of the world’s most influential creative forces with seven national football federations.
Nike, McDonald’s, and Devin Booker Turned a Shoe Launch Into a Desert Scavenger Hunt
The Nike Book 2 McDonald’s campaign already had a story before anyone made a shoe — and that difference is everything.
Marketing Has a $5 Trillion Blind Spot — and It’s Called Gen X
The advertising industry built its entire mythology around youth. In doing so, it systematically ignored the generation that now writes the largest checks.
Lacoste Discovered Its Customers Didn’t Know It Was French — So It Did Something About It
Most brands discover they have a heritage problem when it’s too late to matter. Lacoste found out it had one in time to fix it
A New Solution Links Trade Desk Exposure Data Directly to Brand First-Party IDs
A new tool from agentic marketing startup Hightouch aims to let brands match their own customer data directly with Trade Desk exposure logs — no identity provider required.
How Messi Became the World Cup’s Most Crowded Brand
The world’s most decorated soccer player is also the most commercially dominant face of the 2026 tournament.