In Beauty, Only the Brands That Move First Are Moving at All
The global appetite for beauty products has never been larger, and the number of companies capturing that appetite is shrinking.
Nike, McDonald’s, and Devin Booker Turned a Shoe Launch Into a Desert Scavenger Hunt
The Nike Book 2 McDonald’s campaign already had a story before anyone made a shoe — and that difference is everything.
Marketing Has a $5 Trillion Blind Spot — and It’s Called Gen X
The advertising industry built its entire mythology around youth. In doing so, it systematically ignored the generation that now writes the largest checks.
A New Solution Links Trade Desk Exposure Data Directly to Brand First-Party IDs
A new tool from agentic marketing startup Hightouch aims to let brands match their own customer data directly with Trade Desk exposure logs — no identity provider required.
How Messi Became the World Cup’s Most Crowded Brand
The world’s most decorated soccer player is also the most commercially dominant face of the 2026 tournament.
The Jaguar Playbook Strikes Again, This Time at Ferrari
The Prancing Horse just unveiled its first fully electric vehicle. The market’s reaction was immediate, and the lesson it holds is among the most durable in brand management.
Ben Cohen’s Long War to Save What He Already Sold
The co-founder of Ben & Jerry’s opposed the sale to Unilever from the start — and 25 years later, he is still fighting for the soul of the company he built.
Chobani’s World Cup Play Ignores the Stars and Finds the Story
While rival brands compete for the biggest athletes, the Greek yogurt company turned the camera on the coaches, parents, and communities who made those athletes possible
Etsy’s New Campaign Asks What You Do With 26,823 Days
As AI accelerates the automation of everyday life, the marketplace for handmade goods is making the most direct argument yet that human connection is worth paying for.
The Influencer Who Loves Your Brand — and Its $38 Knockoff
Dupe culture has gone from niche to mainstream, and the creator economy built around it is forcing fashion’s biggest names into a fight they weren’t designed to win.
The Part of Your Marketing Stack Nobody Talks About Is the Part That Matters Most
Why brands drowning in data are still failing to connect with customers — and why the answer isn’t another tool.
Marketing’s New Power Center Is Hiding in the Middle
As brands pour more tools, data, and AI into their marketing operations, the companies that stand apart will be those that can transform complexity into clear, responsive customer decisions.