Gaming Built the Identity Infrastructure the Rest of the Internet Is Still Trying to Create
While the rest of the advertising industry spent years searching for a replacement for third-party cookies, gaming built the exact infrastructure that the open internet desperately needs.
How Alexa Became a Shopping Agent for the Entire Retail Economy
With Alexa+ Agentic Ads extending to Ticketmaster, Papa John’s, and beyond, Amazon has crossed a threshold that turns a voice assistant into a full-scale commerce platform for the entire retail economy.
The Car Industry Spent a Decade Talking About Technology — Now It Needs to Talk About People
Auto marketing spent years explaining what cars can do, but the brands pulling ahead are focused on what cars mean, and the human moments they make possible.
Amazon Just Hit $70 Billion in Advertising, and It Is Only Getting Started
Amazon’s advertising revenue crossed $70 billion in Q1 2026. The architecture being built to sustain it is the more striking number.
The Hardest Thing in Brand Management Is Changing What Doesn’t Need to Change
Modernizing a trusted brand is one of the most delicate operations in marketing, and the brands doing it well share a discipline in knowing precisely what not to touch.
Adobe Is Making Its Biggest Bet Yet on Creators, and Cannes Is Where It’s Planting the Flag
Adobe is arriving at Cannes Lions 2026 with a clear strategic argument: the creator economy and the enterprise software market are converging, and Adobe intends to own the intersection.
The Global Crackdown on Teen Social Media Is a Marketing Problem Brands Aren’t Ready For
Australia banned under-16s from social media in December 2025 and the UK, Spain, and France are following.
Uber Just Turned Its $2 Billion Ad Business Into Something Much Bigger
By extending its first-party data signals to Meta and Google Shopping, Uber Advertising has crossed a threshold that separates retail media networks from genuine advertising platforms.
AI Is Simultaneously the Biggest Deal Driver and Deal Killer in Adtech
The $22 billion Fox-Roku acquisition, Publicis’ LiveRamp purchase, and a wave of smaller consolidations signal that M&A is accelerating, but AI uncertainty is simultaneously freezing a significant portion of the market.
The Creator Economy Grew Up, and Most Brands Are Still Treating It Like It Didn’t
The creator economy is no longer a supplementary channel bolted onto a media plan. For a growing number of brands, it is the actual media plan.
The Week Advertising Remembered How to Be Funny
The best campaigns of the week shared a quality the industry too often forgets — a genuine sense of humor paired with a sharp creative idea.
Stone Island & New Balance’s New Billboard Changes Color The Longer You Look At It
Stone Island and New Balance built a boot that transforms with temperature and a billboard that does the same. Nothing at this World Cup comes close.