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Nike Updates the “Just Do It” for the New Generation

A new global campaign narrated by Tyler, the Creator, named "Why do it", reframes the most famous slogan and invites young athletes to supply the personal motive behind action.

3 min read

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ADVERTISING SOCIAL MEDIA

Gap’s Dancefloor or Eagle’s Provocation; Who Made More Noise

Gap danced, AE provoked; both seized summer 2025’s feed, but the path to attention couldn’t have been more different.

3 min read

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Breitling Makes Its NFL Play, Why Football and Why Now

Breitling’s first-of-its-kind partnership with the NFL transforms game-day passion into a year-round retail engine.

4 min read

ADVERTISING BUSINESS

How Brands Can Meet New Verification Rules

As lawmakers tighten age verification, the smartest AI-driven campaigns are rewriting the playbook before regulators do it for them.

5 min read

ADVERTISING TECH

Google Takes the Lead Over Apple in Phone AI

The Pixel 10 puts agent-style features in your pocket while Apple’s smarter Siri waits in the wings.

4 min read

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ADVERTISING SOCIAL MEDIA

Glasgow Turns Into Spider-Man’s Stage as Marvel Bets on Organic Buzz

Marvel’s latest Spider-Man production transformed the streets of Glasgow into a live marketing arena.

3 min read

ADVERTISING TECH

Inside Amazon’s Billion-Dollar Ad Machine

Amazon's latest financial results hint at the future of advertising on shopping sites.

2 min read

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How a Denim Ad, an It Girl and a President Boosted American Eagle

American Eagle's recent Sydney Sweeney campaign, initially mired in controversy over its provocative messaging, took an unforeseen turn.

5 min read

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Why Old-School Celebrity Campaigns Are Making a Resounding Comeback

Amid flashy ads and complex stories, a surprising trend is rising of old school celebrity campaigns are making a strong comeback.

5 min read

ADVERTISING TECH

Agencies Must Evolve or Fade Away as Tech Giants Reshap Advertising

As tech giants like Meta, Google, and Amazon invest heavily in AI-driven advertising tools, traditional ad agencies face unprecedented challenges.

3 min read

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Jeep Rejoins Juventus in €69 Million Sponsorship Deal

The renewed alliance between Jeep and Juventus reflects a broader strategy at the intersection of sport, brand equity, and sustainable innovation.

3 min read

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Disney Bets on Nostalgia and Stitch Delivers a $341 Million Weekend Surprise

With Lilo & Stitch, Disney turned a beloved early-2000s franchise into a global event.

3 min read